×
69 748
Fashion Jobs
HOMEGOODS
Now Hiring Sales Floor Supervisor
Permanent · Hoover
HOMEGOODS
District Loss Prevention Manager
Permanent · Milford
HOMEGOODS
Distribution Center Supervisor
Permanent · Jefferson
MARSHALLS
Loss Prevention Detective
Permanent · New York
HOMEGOODS
Distribution Center Loss Prevention Manager
Permanent · Brownsburg
HOMEGOODS
Senior Human Resources Business Partner
Permanent · Fort Worth
HOMEGOODS
Finance And Technology Manager
Permanent · Fort Worth
HOMEGOODS
Homegoods Full-Time Warehouse Supervisor
Permanent · Lancaster
TJ MAXX
Loss Prevention Detective- Nottingham, md
Permanent · Nottingham
TJX COMPANIES
Principal Retail Solutions Architect
Permanent · Marlborough
HOMEGOODS
Loss Prevention Customer Service Associate Full Time
Permanent · Portland
HOMEGOODS
Loss Prevention Customer Service Associate Full Time
Permanent · Portland
SIERRA
Retail Sales Floor Supervisor- Full Time
Permanent · Fort Collins
HOMEGOODS
Loss Prevention Manager
Permanent · Fort Worth
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Harahan
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · North Charleston
ULTA BEAUTY, INC.
Program Manager Strategic Portfolio Delivery
Permanent · Bolingbrook
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · McMinnville
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · San Diego
ULTA BEAUTY, INC.
General Manager
Permanent · Albuquerque
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Skokie
ULTA BEAUTY, INC.
General Manager
Permanent · Oklahoma City
Published
Feb 20, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Farfetch moves into weekly drops with Beat programme to launch in April

Published
Feb 20, 2020

Weekly drops seem to be taking over the fashion world and Farfetch is the latest big name to embrace them. The London-based business will launch its Beat drops strategy in April. This will see it making the most of the opportunity provided by its acquired businesses such as Stadium Goods plus Off-White and Opening Ceremony owner New Guards Group, as well as its massive partner boutique and brand network.


Farfetch


Interestingly too, the drops will live on the firm’s app, rather than its website.

It’s an ambitious programme that’s one of the biggest drops initiatives in recent years, although it comes as no surprise given the success of some others, most notably Moncler’s Genius strategy that has further boosted that already-successful firm’s fortunes.

Brands taking part will include the big names with which Farfetch partners, as well as its owned labels such as the aforementioned Off-White and Opening Ceremony, plus Ambush, Palm Angels, Marcelo Burlon, and Heron Preston.

The aim of the drops seems to be to create that urgent must-buy feeling with a focus on limited edition capsule collections, exclusives, one-offs, collaborations and rarities such as hard-to-get streetwear and sneakers from Stadium Goods.

“Many luxury brands are evolving their strategies and we expect an even greater shift in the industry, away from traditional cycles to a drop model,” said Stephanie Phair, the tech-based luxury retailer’s chief customer officer.

The Beat products will drop on Wednesdays, simultaneously across global markets, appearing on the different language versions of the app. And later, some of the drops could even be available offline via the boutiques on which the bulk of Farfetch’s retail business is based.

The company also said that a ‘Beat Collective’, led by its chief brand officer Holli Rogers, is being formed “to curate the best product for Beat” and “bring together [an] incredible, global group of industry tastemakers and culture-definers”.

They include Cristiano Fagnani, the New Guards chief marketing officer; Opening Ceremony’s creative chiefs Carol Lim and Humberto Leon; Stadium Goods’ co-founder and co-CEO John McPheters; and Browns buying director Ida Petersson.

“Together, they bring some the of the industry’s deepest experience in spotting, launching and nurturing fashion brands and product, and have created some of the strongest culture-defining moments in fashion,” the company said, adding that the plan is to add other members over time, “either as guest creatives or as permanent members”.

The retailer said its new strategy “forms a part of the company’s overall brand positioning, Only On Farfetch, which highlights [its] unique ability to give luxury customers access to products, brands, services and a community of the best curators in the world through its boutique network, which can’t be found elsewhere in luxury fashion”.

Copyright © 2022 FashionNetwork.com All rights reserved.