Farfetch teams with Aquazzura and key boutiques on capsule collection

By

Barbara Santamaria

Published
Dec 13, 2016

Farfetch, the luxury online platform, has enlisted four women from its international network of boutique partners to create footwear designs in partnership with Florence-based shoe brand Aquazzura.

Holli Rogers, CEO of Browns Fashion,  Fivestory’s Claire Distenfeld, Princess Deena Al-Juhani Abdulaziz, owner of D’NA and Pascaline Smets of SMETS have worked together with Aquazzura designer Edgardo Osorio to each create shoes that are representative of their styles.

The Aquazzura x Farfetch Very Collection comprises seven styles including statement pieces in bright colours and exotic materials, as well as classic variations in sleek solid tones.

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“Our brand and boutique partners are unique, forward thinking and eclectic; qualities embodied by each woman and reflected in their designs,” said Farfetch CMO Stephanie Horton.

“Over the years I have developed a very special relationship with each of the collaborators – some of them have been wearing Aquazzura since the very start of the brand. They each have a truly unique and personal style, and it was very interesting for me to work together to create something special that felt very much like them,” added Edgardo Osorio from Aquazzura.

The collection is available for sale exclusively on Farfetch’s online website with prices ranging from £575 to £675.