Farfetch to launch first advertising campaign

By

Cajsa Lykke Carlson

Published
Feb 9, 2015

Farfetch, the fashion e-tailer that works as a "global community of over 300 visionary fashion boutiques," is launching its first-ever ad campaign. Created together with agency Droga5, the campaign is called UNFOLLOW and will launch in March.

The ad campaign was shot by Charlie Engman in Capetown and features "a point of view of fashion truly showcasing the clothing without labels or famous faces" with models seen from the back. It's meant to challenge customers to unfollow the crowds.

Nik Studzinski, Executive Creative Director at Droga5 commented, "We are delighted to be working with Farfetch on their first brand campaign. With UNFOLLOW we're aiming to highlight that Farfetch is a company that stands for people who really love fashion and don't just mindlessly follow it. A brand that doesn't adhere to the established conventions of the fashion category. No predictability or famous faces. Just unique clothes and a rallying cry to encourage people to unfollow." 

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Farfetch continues to focus on international expansion both with new boutique signings and fully localised content and translations of the site. Following the successful launches of Japanese, Russian, and Mandarin Farfetch announce that they will launch Korean, Spanish and German language sites in 2015.