×
58 745
Fashion Jobs
LULULEMON
Assistant Manager, Operations | Chula Vista
Permanent · San Diego
MACY'S
Asset Protection Detective, Brea - Standard Part Time
Permanent · Brea
MACY'S
Asset Protection Detective, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Clackamas Town Center - Standard Part Time
Permanent · Happy Valley
MACY'S
Asset Protection Detective, Millenia - Full Time
Permanent · Orlando
MACY'S
Asset Protection Detective, Newport Centre - Full Time
Permanent · Jersey City
MACY'S
Asset Protection Detective, Center City - Full Time
Permanent · Philadelphia
MACY'S
Asset Protection Security Guard, Southland - Standard Part Time
Permanent · Cutler Bay
NEIMAN MARCUS
Loss Prevention Investigator - Tampa Bay
Permanent · Tampa
NEIMAN MARCUS
Manager Brand Experience (PR) - Scottsdale
Permanent · Scottsdale
MICHAEL KORS
Sales Supervisor
Permanent · Bellevue
ON RUNNING
IT Services Manager
Permanent · PORTLAND
MARC JACOB'S
Sales Supervisor
Permanent · King of Prussia
BANANA REPUBLIC
General Manager - Atlantic Station
Permanent · Atlanta
JCPENNEY CAREERS 2018
Senior Business Analyst - Planning & Allocation
Permanent · Plano
SHISEIDO
Senior Manager, Creative Operations (Drunk Elephant)
Permanent · Houston
GAP INC.
Product Manager ii - Supply Chain
Permanent · San Francisco
GAP INC.
Product Manager ii - Web Analytics (Remote)
Permanent · San Francisco
GAP INC.
sr Manager, Product Management - Loyalty & Rewards (Remote)
Permanent · San Francisco
ESTEE LAUDER
Manager, Global Corporate Strategy
Permanent · New York
ESTEE LAUDER
Director, Human Resources North America
Permanent · New York
SALLY BEAUTY HOLDINGS LLC
Outside Sales Representative - Cosmoprof
Permanent · Fayetteville
Published
Jun 11, 2015
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fashion and Music: Zalando launches Fashionpalooza in Berlin

Published
Jun 11, 2015

Zalando, which is expected to have acquired Bread & Butter by the end of the summer, has been working for several months on a major project that combines music, fashion and entertainment to be organized in September in Berlin’s former airport Tempelhof, which happens to be Bread & Butter’s headquarters.

Zalando

During the first edition of Lollapalooza Berlin, the German version of the famous Chicago rock and roll festival, the e-retailer, which is one of the event’s most important sponsors alongside Smart, will introduce its Fashionpalooza concept. The world premiere could, meanwhile, eventually be extended to other editions of the festival, which, in addition to Chicago, is held in Brazil, Argentina and Chile. It could also inspire management to reposition Bread & Butter in order to welcome the general public in 2016. 

"It’s meant to allow fashion brands to present their universes to festival audiences. It's not a trade show and not a market," the company stated simply in Berlin. 

Fashionpalooza will be held in the airport’s Hangar 4. It will mirror a modern city and will present brand identities, lifestyle as well as new brands. The focus will definitely be on urban, street and classic denim. 

With the acquisition of Bread & Butter, one cannot help but think back to the concept of opening up to the general public imagined at one time by Karl-Heinz Müller. The founder had also made it a point of honor to organize lively rock concerts for exhibitors and visitors with Airbourne, The Hives, or Nina Hagen. He had discussed about a fashion festival combining music, fashion, of course, new technologies and second-hand clothes.

Copyright © 2022 FashionNetwork.com All rights reserved.