Fashion meets fresh blooms in Canadian malls
Five shopping centres across Canada are gearing up for Spring, but not only with the season’s latest styles. Instead, shoppers can soon find fresh blooms as part of Fleurs de Villes Inc. Floral Mannequin Series in Canadian malls.
The Floral Mannequin Series, which launched just last year, will pair over 75 local florists with brands to design a fashion-inspired display brought to life with flowers. The result: floral-dressed mannequins clothed in a one-of-a-kind designs made up of hundreds of fresh blooms.
The series will pop-up in Canadian malls for a five-day exhibition where shoppers can peruse the display, snap photos, and vote for their favourite mannequin for a chance to win prizes. Last year, Fleurs de Villes teamed up with brands such as Coach, Pandora, Roots, Hudson’s Bay, and more to create their floral mannequin designs.
"Our pop-up shows are stunning examples of the artistry of flowers, presented in some of the most elegant shopping centres in the country," said Fleurs de Villes co-founder Karen Marshall Ducommun, in a news statement. "We are thrilled to return for 2017, this time in five markets, to connect the public with a sensory experience they won't see anywhere else."
Last year's Floral Mannequin Serie debut in Victoria and Vancouver, earned a Maple Leaf Silver Award in Events or Sales Promotions at the ICSC Canadian Shopping Centre Awards.
The Floral Mannequin Series can be found in British Columbia at Mayfair in Victoria, March 8 to the 12; at Metropolis at Metrotown in Greater Vancouver, April 5 to the 9; as well as in Alberta at Southgate Centre in Edmonton, April 19 to the 23; and in Ontario at Bayshore Centre in Ottawa, May 3 to the7, and Mapleview Centre in Burlington May 10 to the 14.
Fleurs de Villes was established in 2015.
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