Fashion search engine Lyst lands in Italy
London-based men's and women’s fashion search engine Lyst has arrived in Italy. The launch of Lyst's Italian version is part of a European expansion drive backed by a pool of investors which includes French group LVMH, the global leader in fashion and luxury products. Last week, Lyst also launched its version dedicated to the French market.
Fashion e-store aggregator Lyst was created in the UK in 2010 and has become very popular in the USA. It currently has 70 million users, with access to over 5 million luxury and fashion products by 12,000 labels.
Lyst's Italian version features over 675,000 items by 2,165 labels. It aggregates on a single platform products sold via the e-stores of leading labels like Prada, Dolce & Gabbana, Gucci, Bottega Veneta and Salvatore Ferragamo, and via the world’s top fashion e-tailers such as Yoox, Luisa via Roma, Net-a-Porter, Farfetch, The Clutcher, Forzieri, Giglio and Amazon.
“The world of fashion is going through a complete transformation. Digital innovation has enabled us to redefine how consumers search for and find fashion products online,” said Chris Morton, founder and CEO of Lyst. “We are delighted to be now able to make our service available in Italy, where fashion is ubiquitous, being part of the DNA of Italians.”
Lyst has been one of the great success stories in the luxury industry in recent years, as the sector gradually extended its online presence. In the last year, Lyst’s revenue, which is commission-based, grew 45%. The search engine uses machine-learning tools to further personalise its users’ shopping experience.
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