Fast-growing The Edit Man rebrands as Edit LDN, seeks funding

By

Nigel TAYLOR

Published
May 28, 2021

It’s a name change that’s part of a game change. Already claiming to be the UK’s leading online store for limited edition sneakers and high-end streetwear, The Edit Man London has changed its name to The Edit LDN to embrace the female market.

The change reflects the rapidly growing female appeal for new and pre-loved sneakers and streetwear that has seen sales grow 60% month-on-month in the last 12 months.

Moses Rashid, founder and CEO of The Edit LDN said: “We dropped the ‘Man’ from the name simply because the number of women buying had been steadily increasing since launch in January 2020 and passed 50% in March this year. It was the right thing to do”.

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He added: “As a brand we want to remain current and relevant to our community, our new name now fairly represents and embraces our diverse community but is true to its origins”.

In 2021 (to April), The Edit LDN said it attracted more traffic, transactions and revenue than in their first year of trading (2020). By the end of this year, The Edit LDN claims it will be worth £10 million “and given the hyper growth rate of our sales and revenues, we will 3x our valuation by the end of 2022”, added Rashid.

“With 60% month-on-month growth and mounting interest, and with the business set to “take-off”, Rashid believes its $6 billion-a-year global marketplace will grow five-fold by 2030. 

And in order to meet the needs of this rapid scaling, the business aims to raise funds this year “to propel us as we launch in new markets” he added.

The Edit LDN online store sells both new and pre-loved goods from a variety of brands including Yeezy, Jordan, Louis Vuitton, Dior, Off-White, Supreme, Fear of God, among others, to a wide community of fashion followers, collectors and investors.

The site connects premium resellers with a “highly engaged, price agnostic and eager audience”. Through partnerships with styling services such as Thread.com and various concierge companies, the site has also expanded its community of buyers from TV and film celebrities to professional footballers and royal families around the world.

Rashid added: “We’re regularly selling sneakers and streetwear worth £1,500 each. Recently, we sold a Gucci TNF jacket for £9,200”.