Fendi celebrates Baguette in dedicated New York pop-up store

By

Roxanne Robinson

Published
Nov 4, 2022

​Thanks to Gen Z, the nineties, and early aughts, are making a major fashion comeback. Thanks to Fendi, an iconic accessory—the Fendi Baguette—made famous by Sex and the City is also making a comeback. The popular bag style is getting a pop-up solely focused on the 25th-anniversary Baguette collection via its winter capsule collection, which made a splash during September’s NYFW.

​Located in Soho at 90 Prince Street in the same space as the Fendace pop-up. (It formerly housed a Michael Kors store, posing the question if perhaps the Fendace collaboration also included a Capri Holdings and an LVMH real estate deal or swap.) The facade and interior have been remade to recall the colors of the winter capsule collection of wasabi green, baby pink, and glossy blue. Inside oversize Baguette facsimiles decorate the space.

A digital archive room is included in the space where the in-demand Re-edition Baguettes are displayed amongst digital Baguette content. The archive editions feature bags made using denim, cashmere, shearling, mother-of-pearl leather, geometric beading embroideries, and paillette embroidery. The latter evokes the hot pink style Carrie Bradshaw carried that was the victim of a fictitious NYC mugging in the infamous SATC episode.

In addition, and focused on holiday gifting, the range of macro and mini-sized Baguettes will be merchandised alongside fashion jewelry and small accessories. The entire winter capsule extends to additional men’s and women’s ready-to-wear items, which take cues from the classic bag style. Parkas, gaiters, gloves, hats, skirts, and sweaters get the Baguette treatment. A sparkly heel style, the Colibri arrives just in time for festive holiday dressing.

The Big Apple was chosen for its role in helping shape the phenomenon of the Baguette bag created by Silvia Venturini Fendi in 1997. Its name was christened as such after the famous French bread often seen slung over the shoulder close to the upper arm. In September, the Italian family-guided luxury brand held a fashion show in New York that featured a collaboration between artistic directors Kim Jones, Silvia Venturini Fendi, and Delfina Delettrez Fendi and Marc Jacobs to mark the quarter-century anniversary.

The single item-focused pop-up is starting to become a hallmark of the luxury brand’s temporary stores just a week before Louis Vuitton opened a store dedicated to the new Sparkle pump. The space will be open through the holiday season until December 23.