×
43 036
Fashion Jobs
TJX COMPANIES INC.
Distribution Center Supervisor
Permanent · Worcester
HOMEGOODS
Loss Prevention Investigator
Permanent · Towson
MARSHALLS
Senior Financial Analyst
Permanent · Framingham
MARSHALLS
Distribution Center Supervisor
Permanent · Tucson
TAPESTRY
Manager, Digital Analytics
Permanent · NEW YORK
AEROPOSTALE
General Manager - Aeropostale Mall of America
Permanent · Bloomington
JCPENNEY
Director of Ecommerce Analytics
Permanent · Plano
JCPENNEY
Senior Manager - Ecommerce & Digital Business Support
Permanent · Plano
CENTRIC BRANDS
Associate, Account Executive
Permanent · New York
CENTRIC BRANDS
Director, Ecommerce - Hudson
Permanent · Los Angeles
CENTRIC BRANDS
Parcel Transportation Manager
Permanent · New York
GAP INC
Search Engine Marketing Manager
Permanent · San Francisco
GAP INC
Director, Gap Brand Loyalty Marketing
Permanent · New York
ATHLETA
Assistant Producer, Digital Production
Permanent · San Francisco
OLD NAVY
Program Manager - Campaigns - Marketing
Permanent · San Francisco
OLD NAVY
Assistant General Manager, Merchandising - Pacheco Pass
Permanent · Gilroy
OLD NAVY
Loss Prevention Agent - Orlando International
Permanent · Orlando
OLD NAVY
Assistant General Manager, Customer Operations - Wrentham Village Premium Outlets
Permanent · Wrentham
OLD NAVY
General Manager - Rookwood Commons
Permanent · Cincinnati
OLD NAVY
Loss Prevention Agent - Valley Plaza
Permanent · Bakersfield
OLD NAVY
General Manager - Jefferson Commons
Permanent · Newport News
OLD NAVY
General Manager, Streets @ South Glenn
Permanent · Centennial

Fendi collaborates with Francis Kurkdjian for first perfumed 'Baguette' bag

Translated by
Isabelle Crossley
Published
today Dec 19, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

A scented bag? Fendi has made this possible with its latest launch, and created a scented version of its iconic 'Baguette' bag, which was first created in 1997 and has since been continuously updated. The perfumed version has been made possible through a collaboration with Francis Kurkdjian, a brand also owned by the LVMH Group since 2017.


The scented Baguette bag and the 5ml perfume which slides inside the mini-Baguette - Fendi


In 2014, Francis Kurkdjian relaunched the tradition of perfuming leather and filed a patent for the technique. It is this method that Kurkdjian used to perfume the Baguette bag and create the 'Fendi Frenesia' scent, an eau de parfum with leathery and musky notes wrapped in Iris, which is intended to reflect the scent of the soft and textured Selleria leather that Fendi uses to create its famous bags.

After various processes, Kurkdjian conserved the scent in the internal structure of the leather, which allows it to release the scent for three years. The Frenesia perfume also comes in a 5ml bottle and is designed to be sprayed onto the wearer’s own skin or onto a card, which can be slid into the bag, in order to make the fragrance last longer. The perfume is sold in a mini-Baguette bag, which retails for €450 on Fendi’s e-commerce site. 

For the launch of the scented bag, Fendi asked Canadian photographer, Christelle Boulé, to translate the perfumed soul of the bag into a series of images. Boulé infused silver photo paper with a few drops of the perfume which -- once dried, exposed to light, and developed -- revealed an imprint of 'Frenesia' resembling a sort of white imprint. This was printed on 20 of the scented Baguette bags (10 for men and 10 for women), sold as limited-edition pieces at the Fendi store in Miami, U.S., during Art Basel Miami.

“For the love of the craft and of my profession, I have modernised a technique invented by master glove makers of the 12th century, successfully bringing it back to life, which made it possible to join forces centring around shared values and a common aesthetic,” said Kurkdjian in a statement, delighted with his collaboration with Fendi.

Copyright © 2020 FashionNetwork.com All rights reserved.