Fenty Beauty expands in UK with Boots partnership

By

Gabriella Lacombe

Published
May 6, 2019

Singer and entrepreneur Rihanna’s Fenty Beauty is expanding its retail presence in the United Kingdom, thanks to a newly announced partnership with health and beauty retailer Boots.

“@fentybeauty is officially taking over the UK!” Rihanna announced via Instagram. “I’m here to announce our brand new partnership with @BootsUK !! Look out for us at locations from MAY 10!! I’m so excited, I love Boots and I love my UK fans!!! Get ready for #FENTYBEAUTYxBOOTS.”

The American celebrity’s beauty line made its first appearance in the UK via a regional partnership launched in 2017 with department store company Harvey Nichols.

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According to the UK company, its beauty sales have increased over 80 percent as a result of exclusive regional partnerships with beauty brands like Fenty.

For UK customers wanting to get a jump on the retail release, Boots has launched a waiting list that will give shoppers early access to the Fenty Beauty products on May 9.

The Boots expansion follows Fenty Beauty’s recent announcement that it will launch ProKissr, a lip prep line, on May 10. The release will be available via fentybeauty.com, Sephora, Harvey Nichols and Sephora in JC Penney, according to an Instagram post from the brand.