Fenty set to arrive in the UK with Selfridges pop-up

By

Gabriella Lacombe

Published
Oct 12, 2019

Rihanna’s luxury fashion label under LVMH, Fenty, is making its physical debut in the United Kingdom with a pop-up in historic department store, Selfridges. 

Set to open on October 14 and run through October 27, the pop-up will include a variety of apparel, accessories and shoes from the brand, including pieces from its ‘5-19: Buy Black,’ ‘8-19: Street Encounters’ and ‘9-19: Take Up Space’ releases. 

In a press release, the label said the assortment of product was selected to offer a mix of “powerful masculine and feminine looks and exaggerated silhouettes...elevated universal fabrics and luxury construction” in homage to London’s profound impact on fashion and the historic influence of Savile Row. 

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Launched in May 2019, Fenty is the latest project from Rihanna, whose other smash-hit brands include the lingerie brand and fashion industry darling, Savage x Fenty, and Fenty Beauty.

Predominantly a digital luxury brand, Fenty has taken to hosting physical pop-ups in some of the fashion world’s most significant shopping destinations, having this year appeared at The Webster in New York and the Galeries Lafayette Champs-Élysées in Paris in June and September, respectively.