×
93 569
Fashion Jobs
NORDSTROM
Asset Protection - Agent - Houston Galleria
Permanent · Houston
NORDSTROM
Manager - Asset Protection - Los Cerritos
Permanent · Cerritos
NORDSTROM
Asset Protection - Agent - Phipps Plaza
Permanent · Atlanta
NORDSTROM
Asset Protection - Agent - Houston Galleria
Permanent · Houston
NORDSTROM
Retail Stock & Fulfillment - Fashion Mall at Keystone
Permanent · Indianapolis
NORDSTROM
General Manager- Bazille- Stanford Shopping Center
Permanent · Palo Alto
NORDSTROM
Asset Protection - Agent - Tustin Marketplace Rack
Permanent · Tustin
NORDSTROM
Asset Protection - Agent - Howe Bout Arden Rack
Permanent · Sacramento
NORDSTROM
Asset Protection Agent - Mercado Rack, Naples, fl
Permanent · Naples
NORDSTROM
Asset Protection - Agent - Alamo Quarry Rack
Permanent · San Antonio
NORDSTROM
Retail Stock - Marketplace at Braintree Rack
Permanent · Braintree
NORDSTROM
Asset Protection - Agent - East Palo Alto Rack
Permanent · East Palo Alto
NORDSTROM
Inventory Integrity & Quality Manager - Riverside, ca
Permanent · Riverside
NORDSTROM
Asset Protection - Security Ambassador - Roosevelt Field
Permanent · Garden City
NORDSTROM
Asset Protection -Agent - East Palo Alto Rack
Permanent · East Palo Alto
NORDSTROM
Asset Protection - Security Ambassador - Newbury Rack
Permanent · Boston
NORDSTROM
Asset Protection Agent - Aventura
Permanent · Aventura
NORDSTROM
Asset Protection- Agent-The Sono Collection
Permanent · Norwalk
NORDSTROM
Asset Protection - Agent - Laguna Niguel Rack
Permanent · Laguna Niguel
NORDSTROM
Retail Stock & Fulfillment - Los Cerritos Center
Permanent · Cerritos
NORDSTROM
Retail Stock & Fulfillment - International Plaza
Permanent · Tampa
NORDSTROM
Asset Protection - Agent - Glendale Fashion Center Rack
Permanent · Glendale
Published
May 20, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fenty to debut its first collection with a pop up in Paris

Published
May 20, 2019

Fenty’s plans are beginning to materialise. LVMH’s new luxury fashion label, of which Rihanna is simultaneously the founder, CEO and creative director, will set up its first pop-up in Paris on May 24.  The label’s “digital flagship” will be accessible five days later, on May 29. The luxury label will offer ready-to-wear, footwear, accessories and an eyewear line “created from simple yet elevated materials, engineered with a modern take on classic silhouettes.”


 


The first campaign clip, featuring a diverse cast, has been unveiled on Youtube. It outlines a range that mixes tailoring and street looks. The address of the pop up hasn’t yet been revealed, but the video ends on the Place de la Concorde in Paris, just a few steps from the famed luxury thoroughfare rue Saint-Honoré. It is probably in this secret location that the press preview will be organised on May 22 and 23.  

“Women are forces of this earth,” Rihanna said in a press release. “We are multifaceted, complex, vulnerable yet bulletproof and Fenty speaks to all of our intricacies. … It was imperative that we created a line versatile enough to embrace and celebrate us in that way. The collections are easily worn together and meant to be staples in our wardrobe.”

In keeping with current trends, Fenty has thrown off the trappings of the traditional calendar. No seasonal collections, but different “releases” comprised of limited-edition, timeless pieces, distributed online and in pop-up shops. The capsules will thus follow the “see-now-buy-now” model and will focus on expressing “a new facet of a woman and her wardrobe.”

News of the launch of a global luxury label with the support of LVMH was leaked earlier this year, joining both the lucrative Fenty Beauty line developed by LVMH subsidiary; and Rihanna’s lingerie label, Savage x Fenty. The launch was then kept tightly under wraps to boost the element of surprise until May 10, when the launch was officially confirmed.
 

Copyright © 2022 FashionNetwork.com All rights reserved.