Fenty to make U.S. retail debut at The Webster in New York City
Fenty, the fashion label developed by singer and fashion icon Rihanna (Robyn Rihanna Fenty) in partnership with LVMH, has announced its upcoming U.S. retail debut at The Webster, located at 29 Greene Street in Soho in New York City.
From June 19 to June 30, Fenty will stage a takeover of the luxury retail store, “creating an ephemeral space that allows New Yorkers to touch and feel the Maison,” the label said in a press release.
The house will also debut a new collection online on June 19 at Fenty.com.
Rihanna, who reportedly holds 49.9% of the shares in Project Loud France, Fenty’s parent company, launched the label with LVMH in May. Later that same month, the label opened its first pop-up in Paris. The New York pop-up comes as a continuation of the label's current e-commerce-first strategy, with plans to prioritize temporary locations over a permanent store network.
Fenty is currently available via its e-commerce site in 14 countries, including in the United States and throughout Europe, with future launches planned in Asia by year’s-end. Offering ready-to-wear, footwear and accessories, Fenty prices currently sit at €600 (about $678 USD) to €800 for a dress, €500 for sandals and €300 for jewelry.
The Webster Soho is The Webster’s fifth luxury multi-brand boutique. Opened in November 2017, the 12,000 square-foot, six-floor building has four floors devoted to designer brands including Chanel, Gucci and Off-White, among others.
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