First of its kind interactive Beauty Buzz reveals top makeup trends
Perfect Corp. just launched Beauty Buzz, the first ever interactive platform of its kind that analyzes data from millions of users worldwide to identify top beauty trends. Beauty Buzz essentially ranks the most popular cosmetic colors featured in user selfies. The January 2016 launch collected information from 5 million user trials of lipstick from Perfect Corp.’s YouCam Makeup app during December 2015.
Future Beauty Buzz rankings will include other categories such as eye shadows or complete makeup looks. Alice H. Chang, CEO of Perfect Corp said about Beauty Buzz: “With the hugely popular YouCam Makeup app used hundreds of millions of times in the U.S. alone, the massive scale of these insights on real consumer preferences makes the Beauty Buzz an unrivaled tool and market trend report.”
Perfect Corporation leverages technology to merge beauty products with social media via its mobile apps YouCam Makeup, YouCam Perfect, YouCam Nails and Beauty Circle. Beauty consumers can access news, trends, and product information via the apps and its website.
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