Fitbit Inc on Wednesday launched its latest smartwatch, Versa 2, adding Amazon.com's voice assistant Alexa and online payments in a bid to compete more strongly with Apple Inc's smartwatch.

Pre-orders for Versa 2, which is priced at $200 (£163), start today. The device will also allow music storage and be available in stores on Sept. 15.

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Fitbit last month cut its 2019 revenue forecast, blaming disappointing sales of Versa Lite smartwatches, a cheaper version that lacked features such as the ability to store music.