Fitcode, a fashion data company that specialises in women’s denim and sizing for online retail, is partnering with AG Jeans and JAG Jeans to give consumers a more personalised, fit-focused shopping experience. The integrated Fitcode experience is slated to go live on agjeans.com in March 2017, while it has already been launched on jagjeans.com.

Fitcode’s JAG launch provides women of all shapes and sizes—ranging from 0 to 24W—with an easy way to find JAG styles best-suited for their unique body type.

“JAG understands real women’s bodies, and it continues to blend fit and style perfectly. We are thrilled to be partnering with a local company that shares our fit philosophy,” said Rian Buckley, Fitcode co-founder & CEO.
“Fitcode loves partnering with brands and retailers looking for innovative ways to differentiate and personalise their customer experience, so AG was a natural fit for us,” added Buckley.

Visitors to jagjeans.com can take the Fitcode fit quiz and shop curated denim recommendations within their Fitcode without ever leaving the site. Fitcode’s ‘Jeanius’ team hand measures each style and provides denim details on variables that impact fit, like stretch, fabric content and inseam.

“We value our partnership with Fitcode. They know denim and fit inside and out, and integrating their technology on our site was quick and easy,” said Connie Maynard, president of JAG Jeans.

Fitcode had integrated with hudsonjeans.com in fall 2016. Supported retail and denim partners also include Nordstrom, NYDJ, 7 For All Mankind, Citizens of Humanity, J Brand, Joe's Jeans, Paige, Frame Denim, Kut from the Kloth and Blank NYC.