Fitness gear brand BeatXP has entered the smartwatch segment in India with the launch of its new range of smartwatches and aims to gain 10 percent market share by end of 2023.

 

The company sees huge potential in the country’s lucrative smartwatch market and banking on its affordable pricing to achieve its target.

BeatXP will target the age group of 24-35 years and plans to launch a robust influencer outreach program on social media to expand its reach across the country.

“BeatXP aims to capture 10 percent of the smartwatch market share by the end of 2023 to become one of the top-selling brands in this category. The company has garnered an average sale of Rs 1 crore per day during the limited launch about 10 days back which gives it a confidence to comfortably achieve the set target,” Ashish Dhuwan, director of BeatXP told PTI.

“There is a huge gap in the wearables category where most brands in the affordable segment offer non-accurate sensors such as heart rate, SPo2. BeatXP's smartwatch is offering ECG and family remote health monitoring which is not available in the competitor's brands,” he said.

Founded in late 2021, BeatXP's claims to have crossed the Rs 100 crore ($12.1 million) sales mark. It sells through its website, e-commerce platforms, and multi-brand retailers.