Flannels unveils exclusive designer collaborations with Balmain, Off-White and more

By

Barbara Santamaria

Published
Sep 20, 2019

To coincide with its recent arrival on the Oxford Street fashion scene, luxury retailer Flannels has partnered with 10 international designer labels and will be dropping exclusive styles over the coming weeks.

Big name brands including Balmain, Off-White and Jimmy Choo have teamed up with the brand, which has been experiencing a major expansion since Sports Direct became its sole owner. 

The exclusive styles spanning across menswear and womenswear draw inspiration from the London store’s signature pink hue. To create a sense of excitement and amplify their exclusivity, the product will be dropping throughout the next three months, with some some capsules offering very limited numbers.

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Giuseppe Zanotti, Dolcé & Gabbana, Grenson, C.P. Company, Heron Preston, Palm Angels and Alexandre Vauthier complete the line-up of brand partners.

Shoppers saw the first capsule created in collaboration with Balmain launch in the Oxford Street flagship store earlier this month. It will be followed by a range of an Off-White pink branded tee for men and pink strap bag for women, exclusive pink Grenson Nanette lace up boots, show-stopping embellished boots by Alexandre Vauthier and casualwear by C.P. Company and Palm Angels.

Flannels said each capsule will stock 1-4 styles, with quantities varying for each drop, and the collection will be available exclusively at the London flagship store and online.

The initiative celebrates the opening of the brand’s new flagship destination, which opened on 5 September on London’s leading shopping thoroughfare. The space designed by Italian studio Pconp in collaboration with artist Riccardo Previdi introduces a new design concept for the retailer with a range of services, dedicated pop-up space and several concessions.