Floral Mannequin Series returns to Canadian malls

By

Jennifer Braun

Published
Mar 30, 2018

Six shopping centres across Canada are gearing up to welcome spring styles in the form of fresh blooms, as part of Fleurs de Villes Inc. Floral Mannequin Series.

 
The Floral Mannequin Series will pair over 90 local florists with fashion brands to design a fashion-inspired display, resembling a clothed mannequin, brought to life with flowers.
 
For its third edition, the series will return to Ottawa, Vancouver, and Edmonton to showcase bespoke floral fashion designs, and make its first appearance in Calgary, Québec City and Vaughan.

The exhibition will be present in each mall for five days where shoppers can peruse the displays, snap photos, and vote for their favourite mannequin. Previously, Fleurs de Villes has teamed up with brands such as Coach, Pandora, Roots, Hudson’s Bay, and more to create their floral mannequin designs.
 
“Our pop-up shows are stunning examples of the artistry of fresh flowers presented in some of the most elegant shopping centres in the country,” said Fleurs de Villes co-founder Karen Marshall Ducommun, in a news statement. “We are thrilled to return for 2018—this time in six markets—to connect the public with a sensory experience they won’t see anywhere else.”
 
This Spring, the Floral Mannequin Series can be found at Place Ste-foy in Québec City, April 11 to the 15; Bayshore Shopping Centre in Ottawa, April 18 to the 22; Vaughan Mills in Toronto, April 19 to the 23; Metropolis at Metrotown in Vancouver, May 2 to the 6; Southgate Centre in Edmonton, May 30 to June 3; and CrossIron Mills in Calgary, May 31 to June 4.