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Published
Mar 22, 2022
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Foot Locker appoints Samantha Lomow as president, global brands

Published
Mar 22, 2022

New York-based specialty athletic retailer Foot Locker Inc announced on Monday the appointment of Samantha Lomow as its first president, global brands.

Foot Locker appoints Samantha Lomow as president, global brands. - Facebook: Foot Locker


In the new role, she will oversee Foot Locker’s global brand portfolio and operating divisions across North America, EMEA, and APAC. She will equally work closely as part of the executive team to advance the company’s long-term strategies for continued innovation, growth, and profitability. 

Lomow officially took on the position on Friday. She will report directly to Frank Bracken, executive vice president and chief operating officer. 

“Samantha has a track record of successfully driving insight-led business strategy, operational excellence, and transformational priorities and initiatives to deliver sustainable growth. As we look towards the future and our purpose to inspire and empower youth culture, Samantha's fresh perspective and experience will further accelerate our consumer-led strategies and the development of our omni-channel value proposition, said Bracken. 

“She's a tremendous addition to our dynamic and diverse leadership team – with keen insight and a growth mindset that complements our already high-performing operation."  

She joins the company from Hasbro, Inc., where she served as president, branded entertainment, bringing over 25 years of global brand innovation, strategy, and business transformation experience across consumer products, entertainment, and licensing.  

She also sits on the board of managers of Claire's Holdings LLC, serving as chair of the nomination, governance and ESG committee and as a member of the audit committee. 

"I am thrilled to join the Foot Locker team to lead their robust global retail portfolio. I look forward to working closely with Frank and the rest of the leadership team to help shape the company's future in its next stage of growth,” Lomow said. “Together, we are committed to leading a bold agenda across our Company's brand portfolio with innovative products and immersive experiences for consumers.”

Foot Locker currently operates approximately 2,900 retail stores in 28 countries across North America, Europe, Asia, Australia, and New Zealand, as well as websites and mobile apps. Its portfolio of brands includes Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS, Footaction, and Sidestep. 

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