Foot Locker launches womenswear brand Cozi
Foot Locker announced on Tuesday the launch of its first proprietary womenswear brand.
Dubbed 'Cozi', the apparel brand is described as “designed for women who keep up with trends, love sneakers and crave premium wardrobe staples at an affordable value.”
The brand launches with a selection of trend-forward styles including cropped quarter-zip pullover tops and hoodies, wide-leg sweatpants and high-rise joggers, available in inclusive women's sizing. Ranging between $35 - $50, the collection boasts a neutral color palette including buttercream, dusty rose, antique bronze and pesto to name a few.
For the collection debut, Foot Locker has teamed up with a strong cast of diverse women from around the United States. Sy'rai Smith, the 19-year-old daughter of iconic singer-songwriter-actress Brandy, will star as the face of the debut collection, marking her first fashion brand ambassadorship.
Others include skateboarder and community organizer Briana King; content creator Ilianna Ayala Garcia; photographer Christina Paik; hooper and video producer Hannah O'Flynn; DJ and creative Amrit; and musicians, Angel & Dren Coleman.
"At Foot Locker, we are always thinking about the consumer. We understand that laid-back apparel isn't just for lounging anymore, and wanted to bring a female-centric apparel line to the market that is comfortable, affordable and stylish" said Kirta Carroll, vice president, GMM Global Women's at Foot Locker Inc.
"The introduction of Cozi allows women to feel confident in pieces that mix and match with their own style and personality.”
Its launch follows the successful debut of controlled brand launches of LCKR and capsule collections by collaborators Melody Ehsani and Don C.
Cozi will be available globally and exclusively at Foot Locker and Champs Sports.
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