×
100 060
Fashion Jobs
TAPESTRY
Manager, Oms Operations
Permanent · North Bergen
BANANA REPUBLIC
General Manager - Shoppes at Susquehanna Marketplace
Permanent · Harrisburg
BANANA REPUBLIC
General Manager - Elmwood
Permanent · Harahan
BANANA REPUBLIC
General Manager- East View Mall
Permanent · Victor
CENTRIC BRANDS
Coordinator, Sales Operations
Permanent · New York
MACY'S
Asset Protection Detective, Newport Centre - Part Time
Permanent · Jersey City
MACY'S
Asset Protection Detective, Topanga - Full Time
Permanent · Los Angeles
MACY'S
Manager, Asset Protection - Multi Store
Permanent · Milford
MACY'S
Asset Protection Detective, Newpark - Part Time
Permanent · Newark
MACY'S
vp, Technology Business Management
Permanent · Johns Creek
MACY'S
Asset Protection Detective, West County Center - Full Time
Permanent · St. Louis
MACY'S
Asset Protection Detective, University Square - Part Time
Permanent · University Heights
MACY'S
Asset Protection Detective, White Marsh - Full Time
Permanent · Nottingham
MACY'S
Asset Protection Detective, River Oaks Center - Part Time
Permanent · Calumet City
MACY'S
Asset Protection Detective, Park Meadows - Full Time
Permanent · Lone Tree
MACY'S
Asset Protection Detective, Victor Valley - Full Time
Permanent · Victorville
WATCH STATION
Photo Art Director - Portfolio And Wsi
Permanent · Dallas
OLD NAVY
Asset Protection Service Representative - Downey Landing
Permanent · Downey
OLD NAVY
Assistant General Manager , Merchandise - Ridgeway Center
Permanent · Stamford
OLD NAVY
General Manager - Greenwood Commons
Permanent · Greenwood
H&M
h&m - Retail Store Visual Manager
Permanent · Cherry Hill
BLOOMINGDALE'S
Asset Protection Outlet Supervisor, Full Time: Outlets at Orange
Permanent · Orange
Published
Dec 7, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Footasylum says sales helped by artificial intelligence email campaign

Published
Dec 7, 2018

Using artificial intelligence has helped to increase email revenue from hyper-personalised marketing communications by as much as 28% at retailer Footasylum.


Footasylum


The company said this week that it’s been working with specialist AI tech firm Peak to generate the significant uplift in revenue per email sent. And it added that “becoming an AI-driven retailer has also led to a 75% reduction in cost per social click during a recent trial.”

Footasylum which trades from over 65 high street stores across the UK and stocks major brands such as Nike and Adidas, had many years’ worth of untapped customer data, and approached Peak to help identify ways to drive revenues and growth using AI. 

The focus was a personalised and targeted experience for shoppers, which is what the company said is increasingly being seen as a must-have by consumers.

“Customers now expect high levels of personalisation at every single touchpoint,” said e-commerce and marketing director Tom Makin. “With our product offering being so vast, delivering an experience relevant to each user is extremely challenging. However, Peak showed us how AI can be used to create a hyper-personalised experience for every single Footasylum customer and that this, in turn, leads to greater customer loyalty and growth.” 

The company said that it’s been able to push much more relevant product recommendations to customers, “enticing those who are less-engaged with offers and provide [them] with more of the products they are interested in.”

And it said that it has “many more exciting opportunities on the horizon, including further inventory and social media growth through the power of AI.”

Meanwhile Peak’s CEO Richard Potter said its results show a wider range of retailers who use AI are growing 30% faster than those who aren’t and Footasylum “is a great example of the positive impact the technology can have.”

Copyright © 2021 FashionNetwork.com All rights reserved.