Forever 21 becomes the official partner of the Rolling Loud Festival

By

Chenu Alexis

Published
Feb 14, 2023

Forever 21, the Los Angeles-based fashion retailer, now in full expansion with its plan to open 14 stores in the U.S. by this summer, announced today the signing of a partnership with Live Nation and its famous hip-hop music festival, Rolling Loud.

“As a brand, we embrace what festivals mean to our consumers – a moment to express themselves through music and fashion,” said Winnie Park, CEO, Forever 21. “We have built a loyal following with our vast festival collections over the years and are excited to roll out our largest festival product line to date and offer consumers a new experience through our partnership with Rolling Loud. Bringing attributes of the festival to life in our stores, online and at the festival events, allows brand fans to be a part of the excitement at every touch point as the partnership spans three incredible cities, kicking off in our birthplace, Los Angeles.”

Forever 21 and Bunny Zingler will team up to bring Bunny’s Bae Bar to life, a fan favorite on-site festival activation for Rolling Loud’s guests. Forever 21 x Bunny’s Bae Bar, a one-stop-glam-shop, will offer everything partygoers need to refresh and elevate their festival looks. The experience will offer hair extensions, hair accessories, biodegradable glitter makeovers and beauty touch-ups, as well as a variety of Insta-worthy photo opportunities and unique giveaways. The Forever 21 x Rolling Loud fashion collection will also be available for purchase at Rolling Loud, encouraging fans to personalize their looks with the help of on-site style experts.

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“Forever 21 has always been my go-to place for all things fashion, allowing me to experiment and play with different trends and looks, as my style has evolved throughout the years,” said Bunny Zingler, Bunny’s Bae Bar founder. “I’m so excited to partner with the ultimate fashion brand and be able to inspire others to be bold, have fun, and express themselves through not only their festival looks but everyday apparel as well.”

“Rolling Loud is always a huge fashion moment for our festival attendees and you can especially feel that energy on-site at Bunny’s Bae Bar," said Matt Zingler, co-founder and co-CEO of Rolling Loud. “We’re excited to partner with Forever21, a brand that has been the forerunner in providing affordable, fashion-forward products, and see how fans style the collection and experience it at our California, Miami and New York festivals.” 

The Forever 21 x Rolling Loud LA collection is Forever 21’s first-ever Los Angeles inspired collection, paying homage to the brand’s LA origins with key styles from the early aughts era. The collection will feature grunge art graphics and bold color palettes across seven styles available in sizes XS-XL. This collection is part of Forever 21’s expansive festival product collection, with more iconic brand collaborations that feature this season’s must-have styles to be announced soon.