×
34 904
Fashion Jobs
ROSS STORES
Vice President, Talent Acquisition
Permanent · Dublin
ROSS STORES
Manager, Strategy
Permanent · New York
TAPESTRY
Senior Director, Digital Marketing Planning & Performance
Permanent · New York
TAPESTRY
Manager, Outlet Ecommerce Analytics
Permanent · New York
PACSUN
Associate Manager, Brand And Public Relations
Permanent · Anaheim
TJX CORPORATE
IT Security Analyst Iii
Permanent · Marlborough
MACY'S
Beauty Account Coordinator - Trend: Herald Square/Nyc Division
Permanent · New York
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Maplewood
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Newport News
DESIGNER BRANDS
Inventory Control Clerk
Permanent · Westampton
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Las Vegas
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Mobile
JCREW
Associate Manager, j.Crew Factory, Bergen Town Center Womens
Permanent · Paramus
NORDSTROM INC
Corporate Strategy Manager
Permanent · Seattle
NORDSTROM INC
General Manager 3, San Bernardino Fulfillment Center – San Bernardino, ca
Permanent · San Bernardino
NORDSTROM INC
Loss Prevention Security Ambassador Fulton Street Rack
Permanent · New York
NORDSTROM
Loss Prevention Security Ambassador Southcenter
Permanent · Tukwila
NORDSTROM INC
sr Human Resources Director - Merchandising
Permanent · Seattle
NORDSTROM INC
Security Ambassador 1
Permanent · San Jose
JCPENNEY
Visual Display Art Director
Permanent · Plano
JCPENNEY
Senior Copywriter / Copy Manager - Marketing Creative
Permanent · Plano
NEIMAN MARCUS
Product Manager- Mobile
Permanent · Irving
Published
Jan 8, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Forever 21 homes in on overseas markets with new e-commerce strategy

Published
Jan 8, 2020

Los Angeles-based fast-fashion retailer Forever 21 has announced a new e-commerce strategy in several of its international markets.

Forever 21will provide a new ‘localized’ e-commerce website to consumers in Canada, as well as Asia, Asia-Pacific and Latin America - Facebook: Forever 21


Teaming up with e-commerce specialist Global-e, Forever 21, which filed for Chapter 11 bankruptcy protection in September, will launch a new ‘localized’ e-commerce website to consumers in Canada, as well as Asia, Asia-Pacific and Latin America. 

The e-commerce website will offer an enhanced online shopping experience that is adjusted according to the local market’s characteristics. 

It will support more than 95 currencies, more than 150 local and alternative payment methods, and will allow consumers to checkout and make returns in 21 different languages, among other features. 

“E-commerce forms a large chunk of the profitable core of our operations and as part of our new global strategy, Forever 21 will leverage Global-e’s technology to offer international customers an outstanding online experience,” explained Alex Ok, president at Forever 21, in a news statement. 

“To engage digitally savvy consumers today, retailers need to invest in creating a unique online experience that speaks directly to the shopper. With the continued increase in demand from international shoppers for our brand, we recognized that an advanced global online shopping experience is a fundamental part of our future growth.”

Forever 21 said it will now equally tailor its offering per market, according to its marketing strategy and business goals, including running market-specific promotions.

Founded in 1984, Forever 21 previously announced that it will close most physical stores in Asia and Europe as well, while continuing to ship to international customers through its U.S. website at Forever21.com.

Copyright © 2020 FashionNetwork.com All rights reserved.