Forever 21 launches collection with Airwalk
Fashion retailer Forever 21 announced on Friday the launch of a limited-edition back to school collection with global skate and action sports lifestyle brand Airwalk.
The collection includes apparel, footwear and accessories for men, women and kids that blend Airwalk’s legacy in skate culture with nostalgic designs by Forever 21. In particular, design features include chain details, stripes, bold graphics, checkers and more.
The collection is priced from $6.99 to $54.99 and is available for a limited time, at all Forever 21 stores, on the Forever 21 app and at www.Forever21.com.
“Forever 21 and Airwalk have a shared So-Cal heritage, from the street to the beach, and this collaboration reflects that iconic style and rebellious attitude,” said Winnie Park, chief executive officer of Forever 21.
“This unique collection addresses current trends toward streetwear and nostalgia, while driving relevancy with a new generation of back-to-school shoppers who are leaning into skate culture.”
This marks Airwalk’s first collaboration of the year. The brand’s offerings include men’s and women’s apparel, footwear, and accessories including skate hardgoods, which are available in the U.S., Latin America, Europe and Asia.
“We are incredibly pleased for consumers to experience this collaboration between two iconic brands,” said Jarrod Weber, group president lifestyle, chief brand officer of Authentic Brands Group.
“Airwalk’s association with skate culture alongside Forever 21’s ability to consistently deliver trend-forward fashion creates the opportunity for both brands to secure a strong and long-lasting relationship with younger audiences.”
Last month, Forever 21 launched a limited-edition collection with Barbie. The retailer is currently located in more than 572 freestanding locations globally and online.
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