Forever 21 launches plus-size denim line 12x12

By

Rebecca Taras

Published
Aug 22, 2017

Earlier this year, Forever 21 relaunched its plus-size line (originally incepted in 2009) of fashion-forward wears with a strong campaign incorporating models Barbie Ferreira and Lulu Bonfils. The discount retailer just launched the expansion of the collection with a line of size-inclusive denim wares called 12x12.

The 12x12 campaign features models Sarina Nowak, Sierra Skye, Yasmin Geurts and Yvonne Simone. As promoted through Instagram, the small to 3X collection—comprised of everything from overalls to skinny jeans priced between $28 and $38— encourages consumers to “show off their assets.”

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The expansion of plus-sized clothing among brands of the discount and luxury sector has proven to be a proverbial breath of fresh air for the fashion industry, so there’s no doubt that this inclusion is much more than just a trend—it’s the future.