Form Vintage and Byredo host weekend pop up at Wythe Hotel
Byredo and Form Vintage, a vintage clothing and home goods brand, are hosting a three-day pop up at the Wythe Hotel in New York City to promote the Swedish fragrance brand’s luxury scents and products and Form’s vintage clothing and accessories collection.
Form, which is the latest brand to take part in the Wythe Hotel’s residency, The Shop, first partnered with Byredo for a pop up in April and joined forces again for this weekend pop up.
The two brands took over the Brooklyn hotel on Friday and are offering Byredo fragrances, candles, shower gels, body lotions, hand creams, hair perfumes, leather goods and the newly launch kabuki perfume powder brushes, as well as Form’s vintage clothing, jewelry and home goods from all over the world.
Founded by Avril Nolan and Quy Nguyen, Form collects rare and iconic pieces with a modernist eye and with a focus on craftsmanship and quality. Form takes personal appointments at its Brooklyn-based showroom and has offered high-end pieces from fashion houses such as Chanel, Yves Saint Laurent, Hermès, Givenchy, Lanvin and Chloe, as well as home goods made from Turkish, African and French textiles.
Form moved into the Wythe Hotel residency on April 1 and transformed the space with red Chicaoua Morrocan rugs and custom-made garment racks, as well as antique pieces from its collection, including furniture by Poul Kjaerholm, Turkish kilms, and furniture by USM Modular Furniture.
In addition, Form announced this week that its temporary concept shop has been extended through June 30th and will be open daily.
The Form, Byredo takeover at The Shop will run until Sunday, May 21.
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