Fossil to launch over 100 wearables in 2016

By

Obi Anyanwu

Published
Jan 5, 2016

Fossil Group, whose portfolio of brands includes Adidas Originals, Burberry and Diesel, on Tuesday announced at the 2016 Consumer Electronics Show in Las Vegas that it would launch more than 100 connected devices in 2016.

Fossil’s new wearables will include activity trackers and smartwatches for many brands including Misfit, the wearable technology brand that Fossil acquired in November 2015. Fossil Group will launch new products throughout 2016 and all 100 styles will be available by the year-end holidays.
 
"We successfully launched wearables with one brand and 10 styles in 2015 and quickly ramped up to launch wearables for several brands in more than 100 styles in 2016," said Greg McKelvey, chief strategy and digital officer, Fossil Group. "Bringing Fossil Q to market helped us identify additional opportunity, and based on the positive consumer response, we are going big this year. Our retail partners will see the power of Fossil Group's scale and consumers will see the variety of functionality, style, colors and brands they desire."

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Since launching tech-driven products, Fossil has been able to operate in both the fashion and tech industries. Due to this, the company has added 20,000 distribution points, nearly doubling points of sale in early 2016, and now has more than 50,000 total points of sale at department stores, jewelry stores and big box consumer electronics retailers among others.