Fossil to open new ‘Makers’ concept store in BC

By

Jennifer Braun

Published
Sep 6, 2019

Fossil is gearing up to bring its Makers concept store to Metropolis at Metrotown in Burnaby, B.C.

 
Set to open November 1, the new 1,100-square-foot store will highlight Fossil’s services, including building your own watch, engraving and embossing stations, as well as a mix-and-match strap bar, in a fresh store design that is bright and modular.

The new store design, which made its debut at CF Toronto Eaton Centre in 2018, was built to celebrate the craftsmanship and services on which the brand has built its reputation.

“Customers are shopping in a different way—largely in part to the ease of online and mobile shopping—and we recognize that and want to be part of a convenient, enhanced shopping experience,” said Steve Evans, Executive Vice President for Fossil, in a statement to partner brokerage, Think Retail. 
 
“Retail stores have become more about creating experiences and sharing meaningful in-person relationships with consumers. This store gives us an opportunity to bring to life what we do best: hands on customization, convenience, and a celebration of the Fossil lifestyle.’’
 
The Texas-based watch and fashion accessories brand, founded in 1984, is well-known for its vintage-modern styling. 
 
It has more than 350 stand-alone stores around the globe, including about 30 in Canada. Fossil says it plans to open two more locations in Canada in 2020 and as many as three in 2021, in both Ontario and British Columbia.