Fragrance brand Henry Rose secures series A investment

By

Jennifer Braun

Published
May 3, 2023

Genderless fine fragrance brand Henry Rose, founded by Michelle Pfeiffer, announced on Wednesday that it has secured a series A investment, marking its first external investment since its launch in 2019.

The investment, led by Sandbridge Capital, will help grow Henry Rose's retail distribution, expand its team, and fuel marketing efforts to increase brand awareness. Terms of the deal were not disclosed. 

Henry Rose's first major advertising campaign, conceived by Yard NYC, is set to be unveiled early this Summer. It will debut with a billboard in Times Square, with additional rollouts planned across platforms.

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"We are thrilled to partner with Michelle and her inspired Henry Rose team. There is a tangible groundswell among consumers for ingredient transparency paired with timeless storytelling across the clean beauty landscape," said Ken Suslow, founder and managing partner of Sandbridge Capital. 

"Michelle has thoughtfully captured this balance, artfully blending her pure mission-driven approach with a compellingly modern offering of best-in-class fine fragrances. We very much look forward to engaging our global brand building expertise in support of Henry Rose's already impressive growth trajectory.”

To date, Sandbridge Capital has invested exclusively in high growth global consumer brands, including Youth to the People, Thom Browne, Peach & Lily, U Beauty, Farfetch and Rossignol.

Henry Rose discloses 100% of its ingredients and is the first and only fine fragrance to receive both distinctions of EWG Verified and Cradle to Cradle Certified.

It first launched with five fine fragrances via a direct-to-consumer model, and has since grown to include 11 fine fragrances and multiple product categories, including home and body. It has also expanded into retail distribution with luxury beauty retailers including Credo, Neiman Marcus and Nordstrom.

"I founded Henry Rose based on my belief that we shouldn't have to sacrifice quality for safety," said Pfeiffer, founder and creative director of Henry Rose. 

"We partnered with Ken and the Sandbridge Capital team not only for the expertise they provide as beauty industry investors, but also for their commitment to our brand's mission. This partnership underscores our shared belief that greater transparency is the future and everyone has the right to know what's in the products they use."