Frame denim and model Jordan Barrett collaborate on unisex collection

By

Gabriella Lacombe

Published
Aug 30, 2018

Model Jordan Barrett has collaborated with the Los Angeles and London-based denim brand Frame to create an exclusive capsule collection, Vogue has reported. The collection, 'Blame Frame', named in homage to the model's Instagram handle @iblamejordan, is inspired by Barrett's free-spirited image and is scheduled for release this October. 

Barrett, who was first discovered at the age of 14 in his native Australia, has delicate features that lend him an androgynous appeal, and the new ready-to-wear line is fittingly unisex. The Blame Frame collection will include coveralls, hoodies and t-shirts in black, green and orange; a cargo pant, three styles of jeans, and a pair of slippers. 

“We were immediately drawn to his bold and colorful sense of style, which is usually quite rare in men,” Frame's co-founder Jens Grede told Vogue. The collection's designs have “no rules or boundaries ... It’s clothing that anyone of any gender could wear and feel good in.” 

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Frame, which was established in 2012 by Grede and fellow co-founder Erik Torstensson, has evolved from a strictly direct-to-consumer denim brand to incorporate full lines of apparel, accessories and menswear. The brand's collaboration with Barrett marks its second major partnership with a member of the fashion elite this year, following the book-signing party Frame threw for Italian fashion editor and style icon Giovanna Battaglia Engelbert earlier this April. 

This coming September, Barrett will host Frame's celebration dinner during New York Fashion Week.