Frame launches second collection with Ritz Paris hotel

By

Chenu Alexis

Published
Sep 13, 2022

The American fashion brand Frame, born in Los Angeles in 2012 and known for its denim, cotton, leather and cashmere collections, is now renewing its collaboration with the Parisian palace, the Ritz Paris.

One year after a first launch organized within the Parisian luxury hotel, and which had attracted some celebrities including Naomi Campbell and Hailey Bieber, co-founder and artistic director, Erik Torstensson, just unveiled a capsule collection of 44 pieces.
 
On the menu, Frame declines the pieces of the American wardrobe as cashmere sweaters, varsity jackets, denim, caps and pays tribute to the Parisian luxury hotel by displaying its logo on each piece. A collection that is also completed with a line of T-shirts, cashmere hats, down jackets, sneakers, sweatshirts for children, night masks and even a coat for dogs. 

"The Ritz Paris is an institution of French culture. It embodies the history and timeless elegance of the capital," said Torstensson. "We are thrilled to have created a second collection that we believe and celebrates the common values that Ritz Paris and Frame share through everyday clothing." 

For the launch of this second collection, photographer Alasdair McLellan wanted to celebrate New York City through stunning shots of the Brooklyn Bridge. 
 
The Frame collection in collaboration with the Ritz Paris is available at the Ritz Paris concept store, in boutiques and via the Frame e-shop, as well as in the brand's various retailers. The collection is priced at between $100 and $2,200.