Francesca’s launches resale program 'Forever Francesca’s'

By

Jennifer Braun

Published
Feb 1, 2023

Specialty retailer Francesca’s announced on Tuesday the launch of a new 360-resale program.

Dubbed 'Forever Francesca’s', the platform is powered by ThredUp, one of the largest online resale platforms, and will allow customers to buy secondhand items from Francesca's online at Francescas.thredup.com. 

Likewise, the program will give customers the chance to earn shopping credit by sending in their pre-loved items. To do so, customers can generate a prepaid shipping label from Francescas.thredup.com, fill any shippable box or bag with women's and kid's items from any brand in their closet, and ship it to ThredUp for free. 

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"We are aware of the environmental impact apparel has on our planet, and our work with ThredUp in launching Forever Francesca's is an important first step in doing our part to make a difference," said Jann Parish, chief marketing officer at Francesca's. 

"Our Millennial and Gen-Z customers value their eco footprint but they also come to our boutique for a fun opportunity to find something unique – resale is the perfect blend of both of those experiences. This strategic alignment with ThredUp allows us to innovate how we go to market and offer customers unique product solutions that meet their shifting demands.”

Francesca’s joins a number of other retailers who are diving into resale with the help of ThredUp. Most recently, Hot Topic launched a program, as did Tommy Hilfiger. ThredUp found that secondhand displaced nearly one billion clothing purchases in 2021 that would have otherwise been bought new, according to its 2022 Resale Report.

"As resale becomes more mainstream among brands and retailers, we're honored that Francesca's chose ThredUp's RaaS to power its resale experience and trust us in their first step towards a more circular future," said James Reinhart, CEO of ThredUp. "Francesca's customer demographic is the perfect candidate for resale, as Gen Z and Millennials are the ones largely powering resale's growth."