Frank And Oak launches the Atelier capsule collection

By

Jennifer Braun

Published
May 7, 2019

Canadian lifestyle brand Frank And Oak is showcasing its fashion and design side with the launch of a limited-edition capsule collection.

 
Dubbed the 'Atelier' collection, the menswear and womenswear capsule includes trendy pieces that were designed to be evergreen and wardrobe essentials.
 
While serving as a creativity and exploration lab for the Frank And Oak design team, the collection takes a fashion-forward approach to design with tailored suiting and relaxed denim silhouettes created with materials such as linen twill, organic cotton denim and viscose.

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Items include shorts and t-shirts in spring-like colours, as well as bomber jackets for men and a denim jumpsuit for women. 
 
For its launch, the Canadian company teamed up with members from its community who were tasked with styling pieces from the new collection and photographing themselves in a mirror selfie.
 
“Frank And Oak is a community driven brand and this photo series is a true reflection of the community’s creativity and style,” the company explained in a news statement. 
 
The entire Atelier capsule collection will be available online, and a select range of styles will be available at Frank And Oak stores as of May 7.
 
Founded in 2012, Frank And Oak launched as an e-commerce-only brand for men. The company has since expanded into bricks-and-mortar, as well as into womenswear with the launch of its first women’s collection in fall 2016.