Frank And Oak receives B Corporation certification
today Sep 25, 2019
Montreal-based fashion and lifestyle brand Frank And Oak announced on Tuesday that it has received B Corporation Certification, reiterating its commitment to sustainable development.
Frank And Oak joins a network of like-minded companies who bare the sustainability mark, which acts as a guarantee to consumers that a brand balances transparency, purpose, and actions.
"We're thrilled to welcome Frank And Oak to the Certified B Corporation community," said Kasha Huk, Country Manager, Canada for B Lab.
"With over 3,000 B Corps in 64 countries and 150 industries, these inspiring companies are building a new economy that works for everyone and for the long-term, upending shareholder primacy and reestablishing stakeholder capitalism.
“The world needs more brands like Frank And Oak who create real, long-term value for their customers, communities, workers, suppliers, and the environment, alongside their shareholders," Huk continued.
As a newly minted B Corp, Frank And Oak has already offset the carbon emissions associated with all its Canadian e-commerce shipments produced in 2019. The Canadian brand partnered with Earth Day Canada to measure their impact and offset accordingly.
This year, Frank And Oak received 29.4 compensatory credits, offsetting the 29.4 tonnes of CO2 produced by e-commerce and Style Plan shipments from January 1 to July 31 of this year. The company planted tress to help reduce carbon dioxide from the earth's atmosphere and help to combat the effects of greenhouse gases.
Frank And Oak CEO and Co-founder, Ethan Song added, "We're proud to join the B Corp community and to be part of this generational movement: a movement that aims to redefine the role of business in society as an agent for good and progress.”
Frank And Oak has been making progress in their efforts towards sustainability since 2017, when they first introduced a clothing collection made from minimal impact processes and materials. Its current goal is to have a minimum of 50 percent of their products made with sustainable materials and methods in 2019.
Likewise, with initiatives like the Let's Give a Shi(r)t textile recycling program it has implemented, Frank And Oak is also investing in their communities. Launched in December, the initiative aims to redirect garments to people in need and to help eliminate growing landfills.
Founded in 2012, Frank And Oak launched as an e-commerce-only brand for men. The company has since expanded into brick-and-mortar, as well as into womenswear with the launch of its first women’s collection in fall 2016.
The company currently operates 22 stores across Canada.
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