×
30 367
Fashion Jobs
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Great Falls
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Memphis
VICTORIA'S SECRET
Asset Protection Investigator (Kansas City, Kansas - Legends Outlets & Summit Fair Mall)
Permanent · Topeka
ROSS STORES
Human Resources Manager
Permanent · Chicago
H&M
West Coast Sales HR Manager
Permanent · Los Angeles
H&M
Gift Card Experience Product Manager
Permanent · New York
ESTÉE LAUDER
Manager, Global Product Marketing
Permanent · New York
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20Hrs - Premium Outlets - Charlotte,nc
Permanent · Charlotte
JO MALONE LONDON
Retail Beauty Sales Manager - jo Malone London - 35 Hrs - Downtown - Seattle, wa
Permanent · Seattle
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20 Hrs - Tanger Outlet Center - Washington,PA
Permanent · Washington
ARAMIS AND DESIGNER FRAGRANCES
Retail Selling Specialist - Aramis And Designer Fragrances - 16 Hrs - Boston, ma
Permanent · Boston
UNIQLO
Loss Prevention Associate- Washington, D.C
Permanent · Washington
UNIQLO
Loss Prevention Supervisor- Philadelphia
Permanent · Philadelphia
CLARKS
Inventory Control Specialist
Permanent · Hanover
CLARKS
Senior Brand Marketing Manager
Permanent · Waltham
CLARKS
Digital Marketing Manager
Permanent · Waltham
CLARKS
Director of Channel Sales
Permanent · Waltham
COTY
Manager, Merchandising And Promotions
Permanent · Miami
COTY
sr. Analyst, Treasury
Permanent · New York
COTY
Ulta, National Accounts Manager
Permanent · Chicago
COTY
Assistant Brand Manager, us Sally Hansen
Permanent · New York
COTY
National Account Manager, Target.Com
Permanent · New York
Translated by
Nicola Mira
Published
Mar 15, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

French actor Omar Sy stars in footwear label's new video

Translated by
Nicola Mira
Published
Mar 15, 2017

French luxury footwear label J.M. Weston is enjoying its forays into film, recruiting the hugely popular French actor and comedian Omar Sy in its latest clip.

 


The star of the 'The Intouchable' and 'Jurassic World' movies is cast as Sleeping Beauty in a video released at J.M. Weston's Parisian temporary store on the Champs-Elysées, and on the label's website and social media platforms. It is an ironic new take on the classic fable, in which Sy, bare-foot and plunged into eternal sleep, is eventually awakened by a princess who slips him on J.M. Weston's latest loafer model.

The shoe is the Moc'Weston, the pink version of the label's signature 180 loafer, a light summer shoe which is available in an unconventional colour palette at J.M. Weston's stores and retail corners from 15th March.

In the video, Omar Sy works with some of his close friends, such as singer Oxmo Puccino, the video's director, producer Olivier Bassuet, creative director Mathias Kiss and actress Alexia Giordano as the princess.

It is by no means the first video produced by J.M. Weston. In 2013 the luxury footwear label released a short film directed by Cédric Klapisch showcasing its women's collection, and last year it produced another with director James Bort, also dedicated entirely to the Moc’Weston model and featuring ballet dancer and Opera de Paris star Mathieu Ganio.

For Omar Sy this venture into footwear is not a first, since the actor recently launched sneaker label Enso in partnership with Vincent Guillet, founder of French luxury leather goods brand Anonyme.

Copyright © 2021 FashionNetwork.com All rights reserved.