×
30 186
Fashion Jobs
L'OREAL GROUP
Manager - Brand Supply Management
Permanent · Clark
L'OREAL GROUP
Analyst-Finance
Permanent · Clark
TJ MAXX
70118-lp Detective
Permanent · Bloomfield Hills
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · Edina
TJ MAXX
70118-lp Detective
Permanent · Farmington Hills
MARSHALLS
Loss Prevention Detective
Permanent · Lynnwood
ROSS STORES
Store Protection Specialist
Permanent · Fresno
ROSS STORES
Store Protection Specialist
Permanent · Aiea
ROSS STORES
Store Protection Specialist
Permanent · Miami
ROSS STORES
Store Protection Specialist
Permanent · Kaneohe
FOOT LOCKER
Regional Loss Prevention Investigator
Permanent · Chicago
NORDSTROM INC
Operations Manager - 2nd Shift - Gainesville, fl
Permanent · Gainesville
NORDSTROM INC
Area Manager - 2nd Shift - Gainesville, fl
Permanent · Gainesville
NORDSTROM
Loss Prevention Security Ambassador Baton Rouge Mall Rack
Permanent · Baton Rouge
NORDSTROM INC
Asset Protection Manager - st. Johns Town Center
Permanent · Jacksonville
NORDSTROM
Loss Prevention Security Ambassador
Permanent · Birmingham
NORDSTROM
Asset Protection Security Ambassador 1 Portland Rack
Permanent · Portland
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Bloomingdale
KOHLS
Senior Specialist Compliance Assessments
Permanent · Menomonee Falls
TAPESTRY
Manager, Site Operations
Permanent · New York
TAPESTRY
Manager, Omni Operations
Permanent · New York
L'OREAL GROUP
sr Mgr - Business Intelligence (Pro Brands)
Permanent · New York
By
AFP-Relaxnews
Published
Apr 23, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

French brand Gémo is presenting its new collection in 'Animal Crossing'

By
AFP-Relaxnews
Published
Apr 23, 2020

It is not easy for brands to showcase their new collections in the current period of lockdown. French ready-to-wear and accessories label Gémo has come up with the innovative step of presenting its key models for the coming season in video game "Animal Crossing," in which it has created a runway and a store that bring its universe to consumers in the most playful manner possible.



Gémo has joined forces with agency Rosbeef! to enable men, women and children to discover its new collection in an original and playful manner. Forget about lookbooks and advertising campaigns, if you want a collection to be noticed show it in a video game. As surprising as it may seem, this is the strategy embraced by Gémo, which is presenting its latest silhouettes in "Animal Crossing," a social simulation game centered around a fictional village.

The agency Rosbeef! recreated clothing from the 2020 spring-summer collection in pixel art, enabling players to dress their avatars in the new pieces for different events and occasions. And the good news is that there are clothes for all of the family. An ideal manner in which to discover the collection and to virtually integrate it in day-to-day situations.

The icing on the cake is a runway show within the video game in partnership with French women's magazine madmoiZelle. And last but not least -- cue an imaginary drum roll -- there is even a virtual Gémo store offering new clothes in exchange for free download codes. All in all, fans of the brand will have no trouble whiling away the hours until the launch of the real collection in real sales outlets.




 

Copyright © 2021 AFP-Relaxnews. All rights reserved.