×
33 170
Fashion Jobs
H&M
h&m Retail District Manager
Permanent · Seattle
H&M
Data Analyst, CRM
Permanent · New York
H&M
Customer Insights Business Analyst
Permanent · New York
H&M
h&m Retail Visual Manager
Permanent · Dallas
COTY
Manager, Field Education Business (Central us Territory)
Permanent · Oklahoma City
TOO FACED
Executive Director, Product Marketing
Permanent · IRVINE
TIFFANY & CO
Manager, Events & Promotions n.a
Permanent · New York
BECCA
Accounting Manager, Becca Cosmetics
Permanent · New York
RANDA ACCESSORIES
President, E-Commerce
Permanent · NEW YORK
JBCSTYLE
Independent Sales Representative
Permanent · HOUSTON
JBCSTYLE
Independent Sales Representative
Permanent · DALLAS
JBCSTYLE
Independent Sales Representative
Permanent · AUSTIN
JBCSTYLE
Food And Beverage Operations Manager
Permanent · SOUTHLAKE
AVEDA
Aveda Advisor - 15 Hrs - South Park - Charlotte, nc
Permanent · Charlotte
LE LABO
Executive Director, na Sales & Education, le Labo
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - Carbondale, il
Permanent · Carbondale
CLINIQUE
Retail Beauty Sales Manager - Clinique - Marion, il
Permanent · Marion
SMASHBOX
Executive Director, Global Creative Design & Art Direction, Smashbox
Permanent · Culver City
AVEDA
Manager Creative Operations
Permanent · Blaine
LA MER
Retail Skincare Sales Manager - la Mer - (Easton) - Columbus, oh
Permanent · Columbus
SMASHBOX
Coordinator, E-Commerce, Smashbox North America
Permanent · Culver City
TOM FORD BEAUTY
Director, Global Communications, Tom Ford Beauty
Permanent · New York

French designer Christian Audigier : Hollywood's new star

By
AFP
Published
today Mar 11, 2008
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

CULVER CITY, California, March 11, 2008 (AFP) - Few in France would recognize Christian Audigier, but the designer has become the country's hottest export after his creations made him the darling of Hollywood's biggest stars.



www.ChristianAudigier.com

"Here, I'm on the same scale as people like Tommy Hilfiger or Ralph Lauren," said the 49-year-old, who counts Madonna, Mariah Carey, Sylvester Stallone, Britney Spears, Puff Daddy and Kanye West among his clients.

Arriving in the United States in 2000, Audigier first made his mark by reviving the 'Von Dutch' label. It became a "global phenomenon," he told AFP at his office in Culver City, California -- but admitted luck played its part.

"I met Britney Spears in the street, she wore the first (Von Dutch) baseball cap. Three days later, I met Justin Timberlake in a nightclub and gave him a cap to wear too," Audigier recalls.

"Three weeks later they split up and were featured on the cover of People magazine wearing those two hats."

Flushed from his success at Von Dutch, Audigier branched out on his own in 2004 with a clothing line inspired by Californian tattoo artist Don Ed Hardy.

Learning from the Spears-Timberlake episode, he sent out clothes to all the stars and used the paparazzi, hotel and restaurant staff to spread the word.

"I called everyone, I sent clothes to Madonna, Paris Hilton, Nicole Richie... and it kicked off the same craze," he said.

Flamboyant and colourful, Audigier says his designs appeal to people who want to inject a little fun into their wardrobes or those who just want to get noticed -- a trait that in Hollywood, covers almost everyone.

Audigier continues to send his designs to stars for free, and occasionally hits the jackpot, such as when Madonna wore an Ed Hardy t-shirt on her trip to Malawi to adopt a little boy. All the world's press were present.

Today, he oversees four labels: Ed Hardy, the luxury Christian Audigier brand, Crystal Rock -- which was created by his 15-year-old daughter -- and Smet, a collaboration with French rocker Johnny Hallyday.

He makes 70 percent of his products in Los Angeles, the rest in China. It costs more doing it this way, but ensures higher quality and cuts down delays -- and with t-shirts selling at 180 dollars a piece, Audigier can afford it.

Last year his empire recorded sales of 115 million dollars, and he expects this to more than double to 300 million in 2008.

The designer's next venture is in France, where he has not been for two years. He is opening a shop in Paris next week, but has no plans to move back, saying: "I love France... but I have the rest of the world to think of."

by Tangi Quemener

Copyright © 2020 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.