French fashion federation to pair businesses together in a start-up programme
Since the election of the organisation’s current head, Pierre-François Le Louët, one of the main objectives of the Fédération du Prêt-à-Porter Féminin (French Federation for Women’s Ready to Wear) has been to succeed in bringing in digital transformation actors. The idea is to create links between brands. The organisation aims to realise this objective by launching a new programme with the support of Défi.
A call for applications has just been launched to recruit brands and start-ups that form five pairs that will work together on the theme of creating omni-channel traffic. The aim is to meet the needs of brands for designer skills and new digital tools following the principal of “proof of concept”, written in English in the organisation’s dossiers. The programme will be an experiment and will allow start-ups to offer solutions that are more comprehensive and enriched by the exchange with brands.
The programme will be headed by Adeline Dargent from the organisation and Yann Rivoallan from The Other Store will chair the steering committee. Applications are already open and, for the solution providers, the organisation has stated that established businesses should: “propose innovative solutions adapted to problems identified by companies and that can demonstrate their durability of their structure and their growth potential”.
For the brands, applications are open exclusively to fashion brands which have an ongoing technical development project for “improving customer flow and brand consciousness for their online site as well as for their social networks, stores, and distributors”.
“The conclusion is clearly that these two worlds are not well enough linked at present and it is important that we play the role of the intermediary that will get these actors moving,” said Adeline Dargent about the aim of the programme.
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