French label Coperni to team up with Apple for innovative presentation format

Parisian womenswear label Coperni will not be staging a traditional catwalk show to present its Spring/Summer 2020 collection, opting instead for an innovative show format at the Apple Store on the Champs-Elysées in Paris. Coperni announced the presentation on its Instagram account, and the news will undoubtedly please fashion aficionados, since the event will be open to the general public - the only requirement being that guests sign up beforehand on the Apple website.

Coperni was relaunched at the start of the year by designers Arnaud Vaillant and Sébastien Meyer, and the new approach it is introducing this season, based on open access for the public, is distinctive. It is expected to attract a large following at the next Paris Fashion Week, scheduled from September 23 to October 1, when Coperni will give the classic catwalk show a miss in favour of a one-hour presentation at the Apple Store on the Champs-Elysées. The event will be part of a series of sessions organised by Apple for the ‘Today at Apple’ project.

This doesn’t mean that Coperni will stage a live show at the Apple Store, however. The label's Spring/Summer 2020 collection will be unveiled on a video wall, while Vaillant and Meyer will give details about their design and fabric choices to the audience, focusing on the high-tech aspects of their new collection.

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The presentation will culminate with an insight into the designer duo’s creative process, as an extensive selection of their sketches will be displayed using iPads.

The Coperni presentation is scheduled for 12.30 pm on September 24, at the Apple Store located at 114 avenue des Champs-Elysées, Paris. Guests must remember to register on the Apple website in order to be able to attend.