×
47 085
Fashion Jobs
OLD NAVY
General Manager - Jordan Landing
Permanent · West Jordan
OLD NAVY
Loss Prevention Agent, Multi-Unit - Outlet of Bluegrass
Permanent · Louisville
OLD NAVY
Loss Prevention Agent, Multi-Unit - Outlet of Bluegrass
Permanent · Simpsonville
OLD NAVY
Loss Prevention Agent, Multi-Unit - Outlet of Bluegrass
Permanent · Lexington
NORDSTROM INC
Asset Protection Agent Beverly Connection Rack
Permanent · Los Angeles
NORDSTROM INC
Asset Protection Agent Fig at 7th Rack
Permanent · Los Angeles
NORDSTROM INC
Loss Prevention Security Ambassador International Plaza
Permanent · Tampa
NORDSTROM INC
Asset Protection Agent Valencia Promenade Rack
Permanent · Santa Clarita
NORDSTROM
Asset Protection - Agent - Chicago Rosemont Fashion Outlets Rack
Permanent · Rosemont
NORDSTROM INC
Asset Protection Agent Grove at Farmer's Market
Permanent · Los Angeles
NORDSTROM
Security Ambassador - Houston Galleria
Permanent · Houston
NORDSTROM
Asset Protection - Agent - Village Square Rack
Permanent · Northbrook
NORDSTROM
Asset Protection - Agent - Harlem Irving Plaza Rack
Permanent · Norridge
NORDSTROM
Asset Protection - Agent - Kildeer Village Square Rack
Permanent · Kildeer
NORDSTROM
Asset Protection - Agent - Woodfield Rack
Permanent · Schaumburg
TJ MAXX
District Manager - Boston, ma
Permanent · Boston
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Laurel
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Gaithersburg
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Worcester
KOHLS
Full-Time Loss Prevention Officer
Permanent · South Bend
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Terre Haute
COTY
Assistant Brand Manager
Permanent · New York
Translated by
Nicola Mira
Published
Jul 4, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

French label Officine Générale accelerates retail expansion, eyes New York opening

Translated by
Nicola Mira
Published
Jul 4, 2019

French label Officine Générale staged a catwalk show at the vast Carreau du Temple venue in Paris during the men's fashion week, unveiling its new Spring/Summer 2020 collection. Pierre Mahéo, who founded the label with menswear in 2012 and added women's ready-to-wear in 2017, concocted an impeccable wardrobe, both chic and casual, ideal for a summer outing in Italy.


Officine Générale, Spring/Summer 2020 - PixelFormula


The label's well-cut suits in lightweight fabrics are worn with ease, combined with sneakers, like the sorbet-green model with matching tie. Officine Générale’s menswear is infused with innate elegance, and gets away even with a raincoat worn over a white pyjama set with subtle navy piping.

The style is classic but cool, with double-breasted blazers, three-button jackets and svelte cotton tops, loose striped shirts over dark formal trousers, a preference for white trousers, so easy to match, and the Italian touch of wearing a vest under shirts and blouses, which can then be left unbuttoned to the navel while still retaining a certain chic.

Officine Générale’s womenswear oozes the same kind of fresh, understated elegance, with several masculine looks in a classic palette or in faded pastel hues. The collections should definitely appeal to buyers and fans alike, bolstering the label's position in the accessible luxury segment. Officine Générale pays great attention to the quality of the garments, which are all made in Europe.

The label has been backed since 2015 by the Mode & Finance investors of BPI France, and continues to push forward with its retail expansion. Officine Générale, based in Saint-Germain-des-Prés, now operates five monobrand stores in Paris and one in London, plus an e-shop.

In 2017, it opened its third store in the French capital in July, and ventured abroad for the first time four months later, setting up shop on London’s Beak Street. Last year, it boosted its presence in France by inaugurating two new stores in Paris: a first boutique dedicated to womenswear in rue du Dragon, and a men’s/women's store in rue Boissy d’Anglas.

Officine Générale is also distributed via 220 multibrand retailers worldwide, and is committed to opening a store in New York. The USA are its main wholesale market, accounting for 40% of sales, followed by Europe (35%), Asia (20%) and the rest of the world (5%). In the medium term, the label is also hoping to find a partner in Asia, to expand its presence in the continent.
 

Copyright © 2021 FashionNetwork.com All rights reserved.