×
71 450
Fashion Jobs
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Parma
MACY'S
Asset Protection Detective, Burbank Town Center - Full Time
Permanent · Burbank
MACY'S
Asset Protection Detective, Chesterfield Town Center - Part Time
Permanent · Richmond
MACY'S
Asset Protection Security Guard, Smith Haven - Part Time
Permanent · Lake Grove
MACY'S
Asset Protection Detective, Fair Oaks Mall - Part Time
Permanent · Fairfax
MACY'S
Asset Protection Detective, Fairfield Solano - Full Time
Permanent · Fairfield
MACY'S
Asset Protection Detective, Pearlridge - Part Time
Permanent · Aiea
MACY'S
Asset Protection Detective, Fair Oaks Mall - Full Time
Permanent · Fairfax
MACY'S
Asset Protection Detective, Security Square - Flex
Permanent · Baltimore
MACY'S
Asset Protection Detective, Southcenter - Part Time
Permanent · Seattle
MACY'S
Asset Protection Detective, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Herald Square - Full Time
Permanent · New York
MACY'S
Beauty Account Coordinator
Permanent · Miami
MACY'S
Asset Protection Detective, Culver City Center - Full Time
Permanent · Culver City
MACY'S
Asset Protection Security Guard, West Covina - Flex
Permanent · West Covina
MACY'S
Asset Protection Detective, Dadeland - Full Time
Permanent · Miami
MACY'S
Loss Prevention, South Portland - Part Time
Permanent · South Portland
MACY'S
Asset Protection Officer
Permanent · North Jackson
MACY'S
Asset Protection Security Guard, Market by Macy's, Southlake Town Square - Full Time
Permanent · Southlake
MACY'S
Asset Protection Security Guard, Roosevelt - Part Time
Permanent · Philadelphia
MACY'S
Multi-Store Detective, Manhasset - Full Time
Permanent · Hicksville
MACY'S
Asset Protection Detective, Carousel Center - Full Time
Permanent · Syracuse
Translated by
Roberta HERRERA
Published
Apr 12, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

From Future expands into denim

Translated by
Roberta HERRERA
Published
Apr 12, 2022

Fresh from disrupting the cashmere industry with competitive prices and a colorful palette, From Future, launched in 2018 by Pauline and Thomas de Hesdin, is continuing to expand its clothing range. After having introduced tops made from organic materials like silk and cotton, the brand is now entering the denim market with a line made from recycled cotton. 


From Future's new denim collection


Three different jean styles for women (straight, slim, bootcut, sold for €110), three styles for men (straight, loose, slim, retailing at €120), and a pair of shorts (€69) have been available for purchase from April 7. The label then launched jackets featuring embroidered patterns (from €159), colorful jeans (in bright yellow, lilac, pink, green, retailing at €125), and a denim skirt available in three different washes (€60).
 
"The entire concept was to create the best possible pair of jeans," explained creative director, Pauline. "Adding a sustainable approach to the collection was the studio's most pressing concern. The jeans are made from recycled cotton derived from fabric scraps (74% cotton, 25% recycled cotton, 1% elastane). The dyes have been done using an eco-friendly washing process that drastically reduces the consumption of water, energy and chemicals."

The current season will also see the release of new product segments to expand the From Future product range.

“We are introducing a collection of swimsuits made of recycled polyamide in vibrant colors," continued Pauline.

Menswear is certainly not being left out as a new selection of shirts made of viscose and of colorful cotton poplin join the offering. While baseball caps stole the show in 2021, other accessories will make their grand debut this summer, such as recycled cotton bucket hats and stylish socks to wear From Future from head to toe.


Embroidered denim jacket - From Future

 
With a flexible business model conceived without intermediaries and founded around digital technology, From Future quickly made a name for itself by launching its own online website and a first flagship store located at 54 Rue de Rennes in Paris.   

Since then, the brand has expanded its retail network to include five directly operated boutiques (four in Paris and one in Saint-Tropez) and two menswear and womenswear corners in department stores (Galeries Lafayette Haussmann and Bon Marché).
 
From Future's expansion continues to this day.

"We intend to open two new Paris stores within the next quarter, then two to three stores in major French cities later this year before pursuing our global expansion," concluded Thomas, who oversees the finances and management of the company.

“We want to retain full control of our distribution; From Future is not available in any retailer."

Copyright © 2022 FashionNetwork.com All rights reserved.