Furla names Giorgio Presca as CEO

Italian luxury accessories brand Furla announced on Friday the appointment of Giorgio Presca as chief executive officer.

He will succeed chief operating officer Devis Bassetto, who temporarily held the position of CEO, since April, following the exit of CEO Mauro Sabatini.

“I am delighted that Giorgio Presca joins Furla as chief executive officer, he is a skilled leader with a strong ability in reinforcing global fashion brands and driving profitable and safe growth,” said Giovanna Furlanetto, president of Fondazione Furla.

“Mr Presca shares our values and our determination to establish Furla as a real democratic brand, the only Italian brand in its category. This appointment also stands to highlight my whole family's willingness to continue with the full control of our business and lead it into the future”.

Presca has over 30 years of experience in the fashion industry. Most recently, he was the chief executive officer of Clarks. Prior to that, he was chief executive officer of Golden Goose, Geox and Citizens of Humanity. He has also held executive positions for several international brands including Diesel and Levis.

“It is an honor to be a part of the Furla company. Furla is a uniquely positioned brand with a strong heritage and high contemporary appeal. I look forward to work with my new colleagues, Mrs. Furlanetto, and the board to build the pillars for the future success of Furla and maximize its unexploited potential,” said Presca.

Furla was founded by the Furlanetto family in 1927, and it continues to remain family-owned. The Bologna-based company is a major global player in the luxury leather goods market, and is recognized internationally for its high-quality leather handbags.

Furla names Giorgio Presca as CEO

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