G-Shock debuts new watches at 35th anniversary celebration in New York City

By

Obi Anyanwu

Published
Nov 14, 2017

Casio G-Shock kicked-off on Thursday its 35th anniversary celebration at Madison Square Garden in New York City, with new products, live performances, and special guests.

 
Patrick Hlavaty of Casio joined David Johnson, the VP of Casio America’s Timepiece Division Johnson, amongst other execs, to introduce new watch styles slated to launch in 2018: the G-Steel series GSTB100 featuring the Casio connected engine and the Rangeman watch and the Rangeman watch, the latest addition to the Master of G series that is launching in spring 2018.

The executives also highlighted its first fitness-oriented watch, the GSTB100, which is available now in the new women's S Series. G-Shock launched the S Series for the women that prefer the size of a classic G-Shock watch more than the Baby G size watches.

G-Shock is also relaunching its DW5000 watch, the brand's first silhouette, in a neo matte black series; a colorful throwback collection and winter glide series, all of which will serve as the brand’s ‘new generation’ of product.

Launched by Kikuo Abe in 1983, G-Shock rose to popularity for its shock resistant DW5000 watch and expanded quickly to become a global watch brand. Casio Executive Managing Director Shigenori Itoh took to the stage to announce that G-Shock in September shipped 100 million watches globally. The milestone comes 10 years after the brand shipped 10 million, and 7 years after it shipped 50 million units. 

The Theater at MSG was transformed into gallery of past and present G-Shock watches in honour of the event, which was closed by a musical performance from stars including  DJ and Off-White founder Virgil Abloh; A$AP Ferg and T-Pain.

Casio reported in its first half results on October 30 that sales for its timepieces, including G-Shock, increased 4% year-over-year to 44 billion yen, or $387.9 million, and the company plans to expand its offering of connected watches and its G-Steel line.