Gabrielle Union relaunches fashion line with the Saadia Group

By

Jennifer Braun

Published
Sep 23, 2021

Gabrielle Union is teaming up with the Saadia Group, a multi-category product manufacturing, wholesaling and retailing firm, to relaunch her namesake fashion line. 

First launched exclusively at New York & Company in fall 2017 to immediate success, the relaunch will continue to offer Union’s individual style through the Saadia Group's diverse portfolio of brands.

The first release of the line includes key staples in Union's personal wardrobe for everyday occasions. Featuring a color palette of soft neutrals with subtle pops of color, items range from a multi-color swirl maxi dress, and bold sexy knits to matching sets. The new fall pieces embrace luxe textures and fabrics, and will equally introduce denim for the first time ever.

As of this September, the relaunch of the line will roll out with monthly releases with New York & Company and Lord & Taylor with plans to release future drops at Fashion to Figure, a leading plus-size fashion brand.

"We are excited to have Gabrielle Union join the Saadia Group, her brand is the perfect fit for our family of brands. We are excited to offer our product development expertise to relaunch her line bigger than before, with product at New York & Company and a debut at Lord & Taylor," said Jack Saadia, principal and cofounder of The Saadia Group. "Our customers have been asking for the return of her line and we are confident that Gabrielle's creativity and authentic style will continue to resonate with them.”

"It's great to join the Saadia Group and be back with the New York & Company family, designing my line once again!" added Union. "With every collection I design, I want to ensure the clothing reflects my personality, style and celebrates confidence. The September collection has everything from styles for work, chic and cozy knits and pops of color for a fun night out."

The first release ranges in price from $49.95-$149.95, with items offered in sizes XS-XXL and US 0-20.