×
75 864
Fashion Jobs
JCPENNEY
Asset Protection Associate - Sunrise Mall
Permanent · Citrus Heights
JCPENNEY
Asset Protection Associate - Lansing Mall
Permanent · Lansing
JCPENNEY
Asset Protection Associate - South Park Mall
Permanent · San Antonio
JCPENNEY
Sales Floor Supervisor - Crossroads Ctr
Permanent · St. Cloud
JCPENNEY
Asset Protection Associate - Chula Vista s/c
Permanent · Chula Vista
JCPENNEY
Asset Protection Associate - Augusta Mall
Permanent · Augusta
JCPENNEY
Asset Protection Associate - Aventura Mall
Permanent · Aventura
JCPENNEY
Asset Protection Associate - Aurora Mall
Permanent · Aurora
JCPENNEY
Sales Floor Supervisor - Eastgate Mall
Permanent · Cincinnati
JCPENNEY
Asset Protection Associate - Mall Saint Matthews
Permanent · Louisville
JCPENNEY
Asset Protection Associate - West Ridge Mall
Permanent · Topeka
JCPENNEY
Asset Protection Associate - Clackamas Town Ctr
Permanent · Happy Valley
JCPENNEY
Sales Floor Supervisor - Tyrone sq
Permanent · St. Petersburg
JCPENNEY
Asset Protection Associate - Towne West Square
Permanent · Wichita
JCPENNEY
Asset Protection Associate - Pembroke Lakes Mall
Permanent · Pembroke Pines
JCPENNEY
Asset Protection Associate - Washington sq
Permanent · Portland
JCPENNEY
Sales Floor Supervisor - Woodland Shopg Cntr
Permanent · Grand Rapids
JCPENNEY
Asset Protection Associate - Montclair Plaza
Permanent · Montclair
JCPENNEY
Asset Protection Associate - Gateway Mall
Permanent · Lincoln
JCPENNEY
Asset Protection Associate - Solano Mall
Permanent · Fairfield
JCPENNEY
Asset Protection Associate - Rockaway Town Square
Permanent · Rockaway
JCPENNEY
Asset Protection Associate - Oakland Mall
Permanent · Troy
Published
Jun 16, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ganni goes D2C in China with Tmall launch

Published
Jun 16, 2021

Expanding Danish fashion brand Ganni — which is one of the best known Scandi labels globally — is entering Chinese direct-to-consumer (D2C) distribution with a launch on Alibaba’s Tmall.


Ganni



The company, which has been targeting faster international growth in recent periods, will be launching on the giant online marketplace on June 28, giving it access to the platform’s more-than-800-million active users.

Until now, Chinese consumers have only been able to shop Ganni via local stores and its wholesale partners, so this is a big move. It’s the first time the full Ganni offer will be available to shop via the brands’ own tailored experience. That means collections and product drops exclusive to Ganni will be online via the Tmall store, as well as a much broader offer than can be accessed elsewhere.

It’s the latest big move for the brand that reflects its lofty ambitions in Asia generally after it launched its webstore ganni.com in South Korea back in January.

As part of the Chinese launch, it’s also debuting on local social media platforms Weibo, WeChat and Little Red Boo. And it will be running live-stream events with influencers to generate extra excitement around the Tmall store.

Copyright © 2023 FashionNetwork.com All rights reserved.