Gap launches apparel collaboration with Mattel

By

Jennifer Braun

Published
Apr 19, 2023

Gap announced on Wednesday a new apparel collaboration with leading global toy company Mattel. 

The collaboration launches with the 'Gap x Barbie' collection, an offering of tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel, all designed on Gap’s product icons featuring classic Barbie branding and Gap’s signature arch typeface. 

Launching May 23, the collection will be available on gap.com and in select Gap stores globally, with select styles offered through Mattel Creations, Mattel’s collector and direct-to-consumer platform.

“We are excited to partner with Gap to combine Mattel’s iconic brand portfolio with Gap’s signature products,” said Josh Silverman, chief franchise officer and global head of consumer products at Mattel. “We look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories.”

Additional collaborations between Gap and Mattel are expected to be unveiled later this year, including with Hot Wheels, and Gap’s signature pieces. Mattel’s portfolio of brands also includes American Girl, Masters of the Universe, and Monster High, among others.

“Gap’s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included, and have fun,” added Christopher Goble, head of merchandising at Gap. “Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play. I can’t wait for people around the world to create memories with Gap x Mattel."

With the upcoming Barbie film launching later this year, Mattel has partnered with a number of brands on Barbie collections including with Balmain, imagined by Olivier Rousteing, and Forever 21.