Gap launches capsule collection with The Brooklyn Circus

By

Jennifer Braun

Published
Jan 31, 2023

Gap is set to launch on Tuesday a new capsule collection in partnership with Ouigi Theodore, founder and creative director of The Brooklyn Circus. 

The limited-edition Gap × The Brooklyn Circus capsule aims to explore the concepts of individuality, movement and modern prep by blending academia, music and Black culture and street style from the 1960s through today.

It includes product icons from each brand, such as the varsity jacket and Gap's classic arch logo hoodie. Rounding-out the collection are street-style separates including chinos, basketball shorts, sweatpants, an Oxford popover, rugby, chore jacket and a crewneck sweatshirt. Select styles are also available for kids.

"Style is an opportunity for us to be honest. Classics are the foundation of what we do at The Brooklyn Circus and Gap is so known for that classic Americana style," said The Brooklyn Circus founder and creative director, Ouigi Theodore. 

"Gap has always been in my history, which is where I find inspiration for our designs. We took our graphic elements and brought that explosion of energy and culture to iconic Gap styles. I'm proud of what we've put together and honored to launch a campaign with Gap that highlights various communities.”

The collection launches with a campaign concepted by Gap global creative director Len Peltier, and captured by photographer John Midgley. The imagery conveys the diversity of The Brooklyn Circus' Global Village through several Black artists, actors, filmmakers and activists such as actor and model Indya Moore, singer-songwriter Joy Oladokun and writer-editor Yahdon Israel. 

The late Stephen “Twitch” Boss is also featured in the campaign. In honor of Boss, who passed away in December, Gap is supporting The 988 Lifeline by donating to Vibrant Emotional Health. 

"When Stephen and I first saw his images from the campaign, it brought tears to our eyes. He was so moved by how they captured his true essence, and he was excited for the world to see them," said his wife, Allison Holker Boss. "We pay tribute to Stephen's life by sharing these images in homage to the joy and light he brought to everyone around him.”

The collection will be available to shop on both brand websites, in select Gap stores, as well as The Brooklyn Circus flagship store in Boerum Hill, Brooklyn, NY.