×
75 564
Fashion Jobs
JCPENNEY
Asset Protection Associate - Plaza Bonita
Permanent · National City
JCPENNEY
Sales Floor Supervisor - South Park Mall
Permanent · San Antonio
JCPENNEY
Asset Protection Associate - Alderwood Mall
Permanent · Lynnwood
JCPENNEY
Sales Floor Supervisor - Washington sq
Permanent · Portland
JCPENNEY
Sales Floor Supervisor - Great Lakes Mall
Permanent · Mentor
ON RUNNING
sr Financial Analyst - Commercial Finance
Permanent · PORTLAND
ON RUNNING
Finance Systems Specialist
Permanent · PORTLAND
REISS
Area Visual Manager- South East
Permanent · MIAMI
URBN
Anthropologie Visual Merchandising Manager
Permanent · NEW YORK
URBN
Free People Assistant Visual Manager
Permanent · MIAMI
URBN
Free People Merchandise Planner
Permanent · PHILADELPHIA
SACK OFF 5TH
Asset Protection Investigator
Permanent · RIVERHEAD
BANANA REPUBLIC
Manager, Marketing Operations
Permanent · SAN FRANCISCO
OLD NAVY
Asset Protection Service Representative - Shops at Bruckner bl
Permanent ·
GAP INC.
sr Analyst, Finance - Forecast & Budget (Remote)
Permanent · ALBUQUERQUE
OLD NAVY
General Manager-Arsenal Yards
Permanent · WATERTOWN
CROCS
Crocs: Retail Area Manager Boston, ma
Permanent · BOSTON
NORDSTROM
Asset Protection - Agent - Midtown Mall Rack
Permanent · Anchorage
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Glendale
Permanent · GLENDALE
MICHAEL KORS
Part-Time Sales Supervisor, Fresno, ca
Permanent · Fresno
TJ MAXX
lp Detective-Southland
Permanent · Miami
HOMEGOODS
70118-lp Detective
Permanent · Birmingham
Published
Oct 17, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gap opens first Hill City store in San Francisco

Published
Oct 17, 2019

One year after launching Hill City, Gap, Inc. has opened the premium men’s activewear brand’s first brick-and-mortar store in San Francisco, a 500-square-foot year-long pop-up aiming to test the waters as the digital-first label looks into physical retail.


The new Hill City store, a 12-month pop-up on San Francisco's Octavia Street - Instagram: @hillcityofficial

 
Located in the Hayes Valley neighborhood, the location features a range of Hill City’s bestsellers, including hoodies, jackets, pants and running shorts, and will seek to engage the local community through in-store events.
 
According to a blog post on Gap’s corporate website, the store is part of a wider plan to give Hill City more of a physical presence in its second year of operations, a strategy which also involves new wholesale partnerships with the likes of Need Supply, Neighborhood Goods and Tokyo’s Ships.

On top of this, the brand will be taking to the streets of San Francisco with the Hill City Truck, a traveling pop-up that gives consumers a chance to see, touch and purchase the label’s products first-hand.
 
The brand is also launching a capsule collection which will be available at seven stores run by Gap, Inc. sister brand Athleta, as well as at A Runner’s Mind. Select Hill City products have already been sold at a number of Athleta locations since launching in October of last year.
 
“Hill City is turning a corner. It’s taken a year to iron out our strategy, start to solidify the brand ethos, and get all of our products to where we want them,” explained head of Hill City Noah Palmer in the blog post. “Now we are taking the brand, which has almost exclusively been hiding behind an iPhone screen, and bringing it into the physical world […]”
 
The stakes are particularly high at this delicate turning point for the brand, as it coincides with its parent company’s preparations to split into two separate entities. The upcoming separation will see consistent bright spot Old Navy spin off as a new stand-alone company, while Gap, Inc.’s remaining banners – including Gap, Athleta, Banana Republic and Hill City – will continue to be operated together as part of the same group.
 
The new Gap, Inc. will have its work cut out to revitalize its struggling namesake Gap and Banana Republic brands and will no doubt be relying on the popularity of women’s athleisure brand Athleta to buoy its operations as it sets about turning around its other businesses.
 
A successful entry into physical retail for Hill City would therefore provide a promising new source of revenue to the company as it seeks to construct a solid foundation for the continuation of its operations in the future.
 
Hill City’s first store is now open at 522 Octavia Street, San Francisco.

Copyright © 2023 FashionNetwork.com All rights reserved.