Gap (RED) turns 10

The Gap (RED) collection has donated $10M to the fight against AIDS and the line is now celebrating its 10th anniversary.

To date, Gap has contributed $10 million dollars to the global fight against these diseases.

Jeff Kirwan, Global President, Gap said, "Gap (RED) takes what we do best – creating great products that people love – and provides customers an opportunity to take part in positive change. We're pleased that our Gap (RED) collections spark meaningful conversations that inspire people to join the movement to end AIDS."

(RED) was founded by Bono and Bobby Shriver in 2006. The Gap was the first apparel brand to join up and donate profits towards the Global Fund to Fight AIDS, Tuburculosis and Malaria.

It has donated $10 million to the fight over the past decade.

Mark Dybul, Executive Director, the Global Fund to fight AIDS, Tuberculosis and Malaria, said, "The $10 million generated by Gap through their (RED) partnership underlines the importance of the private sector to ending the AIDS epidemic. Their contribution has enabled the Global Fund to improve the lives of many affected by HIV."

To celebrate, Gap is releasing a special (RED) 10th anniversary collection that is now available online.

Deborah Dugan, CEO, (RED) said, "We're honored to see Gap once again bringing great (RED) apparel items to their stores around the world, making it easy for everyone, everywhere, to join the fight."

The 10th anniversary (RED) collection includes baby, kids, men's and women's pieces. Price points range from $25 for a baby onesie to $108 for a women's vest.

Gap (RED) turns 10

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